Honest-1 Auto Care Plans 15 To 20 Shops In D F W

Tuesday, November 12, 2013

A new upscale automobile repair shop plans to launch 15 to 20 new locations in Dallas-Fort Worth in the next two or three years.

Phoenix-based Honest-1 Auto Care bills itself as an environmentally friendly shop with a clean, upscale waiting room, an internet cafe and children's play area.

Jon Langbert, regional developer for Honest-1, secured his first franchise owner, who is looking for an existing building that could be remodeled.

He estimates it will take about six months to open the first shop once a location is identified.

Langbert, a Dallas native who lives in Addison, paid $150,000 for the Dallas, Denton, Collin and Tarrant County region in July. He will find the franchises, identify locations and work with lenders to secure financing.

He'll earn 3 percent of revenue from the franchise owner while the other 3 percent will go toward Honest-1.

The first franchises will likely be remodeled from existing auto repair shops but the long-term goal is to build new locations from the ground up, Langbert said. The shops will be between 3,500 to 5,000 square feet.

"Dallas is such a car-oriented market that we'll be leaning toward the larger end of that scale with eight to 10 bays," he said.

The company is looking for franchise owners with management experience, not necessarily with automobile expertise.

Honest-1 is 100 percent ESA (Environmentally Sustainable Actions) certified by recycling, preventing pollution, conserving resources and offering eco-friendly auto services.

The technicians would be trained to work on hybrid vehicles.

"We want to be able to service those cars," he said. "Some mechanics shy away from those. We are just the opposite. Anything we can do to benefit the environment, we do. It's a challenge because you're in the automotive business." Honest-1 has 35 locations nationwide, including three that opened in the last few months. Another eight will open by the end of December, Langbert said.

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