Lavida Massage Opens First Houston-area Wellness Center

Friday, January 31, 2014

LaVida Massage of Cypress provides customized massage therapy as an alternative wellness service

LaVida Massage, a unique international franchising corporation specializing in health and wellness through therapeutic massage services for the family, has opened its first center in the Houston market, giving local residents flexible options for massage therapy.

LaVida Message of Cypress recently opened at 12361 Barker Cypress Road, Suite 700 in Cypress, a 2,700-square-foot facility that features eight regular massage rooms, one room dedicated to couples- massage and one room hosting skin-care services. The center offers customized therapies for men and women that include Swedish, deep tissue, hot stone, prenatal, sports therapy and more. LaVida Massage recently added signature facials and plans to add spray tans to its list of services.

Repeat customers who join the month-to-month benefits plan get one hour of treatment per month at a discounted rate, with no enrollment fee or long-term commitment. That hour can be used for a massage or facial, and additional services in the month are discounted even further for members. Two family members can share the benefit with no additional fees "" making it easier and more affordable to take advantage of the plan. The benefit rolls over from month to month, in case a member isn't able to make time for a therapy in a month. Members also get rewards points for referrals and for every dollar spent at LaVida.

Sessions are scheduled 75 minutes apart so that the therapist and client aren't rushed between appointments.

Owners Jeff, an energy-industry veteran, and Tracey Gerl, a real-estate agent, wanted to open a business that provides a beneficial service to the community.

"As a long-time consumer of therapeutic massage, and after recognizing how well it has served me, I decided I wanted to venture into this market as I make my transition to entrepreneurship," Jeff says. "I've watched the industry grow within the past five years, and I believe it will continue to grow from both a consumer perspective and as a business opportunity."

Frequent massage therapy sessions have been proven to benefit the health with increased blood circulation, enhanced sleep quality, greater energy levels, improved concentration, reduced fatigue and stress, decreased anxiety, enhanced immunity, improved body motion, reduced heart rate and injury prevention and rehabilitation.

"We chose LaVida Massage because of its strong business model positioning massage therapy as a wellness necessity, as opposed to a luxury, and as a service that caters to everyone," Tracey says. "At LaVida, we are affordable, family-oriented and 100 percent focused on customer service, ultimately setting us apart from similar businesses in the area. None of our competitors offer the flexibility we do. If a client is willing to agree to a one-month commitment to our program, we will immediately give them the best benefits package in the industry."

About LaVida Massage

Founded in Brighton, Michigan in 2007, LaVida Massage is a leading provider of health and wellness services. Offering an array of affordable and convenient therapeutic massage modalities, LaVida caters to busy, active lifestyles in gender and age-neutral settings. The company is dedicated to the ideal that massage should be an affordable part of an overall healthy lifestyle and wellness plan.

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LaVida Massage of Cypress
12361 Barker Cypress Road
Suite 700
Cypress, TX 77429
Monday "" Friday: 8:30 a.m. to 9:30 p.m.
Saturday: 9 a.m. to 7:30 p.m.
Sunday: 10 a.m. to 7 p.m.

Walk-ins are welcome, but appointments are encouraged, and can be made online at

Franchise Ranking History
Franchise 500: #330 (2014), #306 (2013), #317 (2012),
Top New: #19 (2012)
FranchiseGator 100 list: #4 (2014)

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