Pop Weight Loss Opens Second Franchise Location

Pop Weight Loss, the life-changing personal weight management solution noted by many to be "the last one you will ever need," announced today that it has finalized an agreement to open its second franchise center. The location is currently seeing clients and will host a grand opening event in early-June.

The collaboration is between Pop Weight Loss founder Dr. Rebecca Cipriano and Dr. Shishuka Malhotra, a board certified psychiatrist and medical director of the Neuro- Behaviorial Clinical Research in Canton, Ohio. Neuro-Behavioral Clinical Research is one of world's leading providers of breakthrough medical and psychiatric therapies to develop new treatment options for illnesses, including obesity, metabolic syndrome, and addiction. Dr. Malhotra is seeing Pop Weight Loss clients at 4825 Higbee Ave. NW, Suite 102, Canton, Ohio, within the same locale as Neuro-Behavioral Clinical Research "I have been tracking Pop Weight Loss for quite some time and fully believe in the methodologies it utilizes," said Dr. Malhotra, who is highly regarded in clinical research and psychopharmacology treatments. "It's not easy to find a program like Pop Weight Loss. However, once I discovered it, I knew it would be a fantastic asset to our Dr. Malhotra, who has 25 years of educational and professional experience in medicine and research, has had her work consistently published in medical journals around the world. Dr. Malhotra trained at the Cleveland Clinic Foundation, and subsequently served as the medical director at the University of Cincinnati Weight Management Program. She is regularly published as an expert in the field of weight management, eating disorders, and obesity and considers Pop Weight Loss to be the future of healthy living. The program fills the gap between medical consensus and practical application. It provides mind-body connection, featuring one-on-one support that taps into a mix of nutrition, lifestyle and schedule, overall health and fitness.

"Having Dr. Malhotra in the Pop Weight Loss family offers tremendous validation and I couldn"�t be happier about her being one of our first franchisees," said Dr. Rebecca Cipriano, the acclaimed doctor of obstetrics and gynecology "" with a master's degree in Clinical Nutrition "" who founded Pop Weight Loss in 2008 and recently began sharing the business opportunity with others who show a similar passion for supporting others in their struggles with health and wellness. "She's a star. And, we"�re confident that Dr. Malhotra and her team will help Northeast Ohio men, women and children achieve the healthier lifestyles they desire." The new Pop Weight Loss location's director, Brooke Scheller, joins Dr. Malhotra in this effort. Scheller, who most recently served as a nutritionist at the Pop Weight Loss corporate office in Freehold, N.J., is the lead weight loss counselor at the Canton location. She, and a team of weight loss counselors and support staff, are working closely with Dr. Malhotra. Additionally, the Pop Weight Loss headquarters team has already fully engaging with the Canton location to train staff and prepare for the opening.

As with Neuro-Behaviorial Clinical Research, clients at Canton's Pop Weight Loss are expected to come from cities and towns throughout the Cleveland-Canton-Akron region as well as Youngstown.

Set to make a profound impact on the communities it serves, Pop Weight Loss is playing a crucial role in shaping how people live healthier. The concept is easy and gives individuals the keys to master their own healthy and fit life. The company's philosophy is to change behavior of overweight clients and promote the positive effects of proper nutrition and effective exercise. This is the preventative medicine of the future, which gets to the underlying issues that contribute to weight gain and unhealthy lifestyles, while changing people's perspectives. The Pop Weight Loss experience for clients includes an initial consultation to assess the unique needs of the individual. Then, tried-and-tested programs are implemented to help clients meet their goals within their budget. Weight loss counselors, in collaboration with the physician, create customized weight solutions for each client, factoring in food choice plans, exercise plans, dietary supplements and sample menus as part of a holistic solution. The weight loss counselors then remain in contact with clients on a weekly basis to track and encourage progress and redirect efforts if necessary. To make goal assessment more convenient for clients, Pop Weight Loss has created online and mobile tools to ensure weight loss targets are met. From personal to digital guidance, no stone is left unturned.

In addition to the new Canton location, Pop Weight Loss operates in Freehold and Colts Neck, N.J. Plus, another new franchise location is set to open shortly in eastern Connecticut (Old Saybrook).

For more information and to schedule an appointment at Pop Weight Loss in Canton, call (330) 493-THIN (8446) or visit www.popweightloss.com. About Pop Weight Loss Founded in 2008, Pop Weight Loss is well on its way to becoming nationwide success. As a company shifting the weight loss paradigm at a turning point in the collective health of Americans, Pop Weight Loss offers a highly profitable and proven business model for a variety of individuals, from seasoned entrepreneurs to medical professionals and wellness practitioners. The franchise provides a low buy-in and turnkey model for franchisees to follow. And, Pop Weight Loss offers a limitless potential client base as many millions of Americans are coping with weight gain and are searching for a definitive solution.

For more information about Pop Weight Loss, visit www.popweightloss.com. To learn more about available franchise opportunities visit http://www.popweightloss.com/ franchise or call (888) 373.THIN (8446).

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