Pure Barre fitness franchise sells majority stake to Connecticut private equity firm

Friday, May 01, 2015

The owners of Pure Barre, offering fitness programs inspired from ballet, yoga and dance, have sold a majority stake in the company to Greenwich, Connecticut-based private equity firm Catterton.

Catterton - which the Wall Street Journal reports has been among the most active investors in a growing trend of private equity firms investing in fitness boutiques - aims to expand Pure Barre out of country.

Pure Barre relocated its headquarters from Los Angeles to Denver in 2010 and then to Spartanburg, South Carolina in 2013.

CEO Sloan Evans said she thinks Catterton can help take the franchise to the next level.

"Their collaborative, operationally-focused approach and proven track record of partnering with leading specialty fitness companies to expand strategically will help us reach even more people in meeting their health and lifestyle goals," Evans said. "We have a passionate group of franchise partners and customer loyalists who have helped Pure Barre become the leader in the barre category." Pure Barre was originally founded by Carrie Rezabek and started franchising in 2009.

South Carolina-based WJ Partners has had a stake in Pure Barre since 2012 and will remain an investor.

Pure Barre has 302 franchise locations in 42 states, with studios in Cherry Creek North, Greenwood Village, Boulder, the Highlands, Broomfield and Lone Tree. Classes cost about $20.

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