Pizza Factory Puts Plans in Place to Increase its Share of the Pie

The proof is in the pie for one of the nation's best-loved pizzerias.

Adored for its great-tasting menu items and an environment unmatched among pizza competitors, Pizza Factory announced today an extensive franchise growth strategy targeting key markets along the West Coast. The family-friendly pizza shop, with 113 locations in six states, has set into motion a strategy that aims to increase the brand's footprint by opening 10 new restaurants annually. To achieve these goals, Pizza Factory's efforts are set precisely on recruiting and awarding franchises to qualified investors that are passionate about the concept, giving back to the community and developing strong bonds with their neighbors.

"The role we play in the communities we serve goes well beyond just being the best place in the neighborhood for pizza. And, from the beginning of their journey with us, our franchisees are drawn to the brand because of the sincere connections we have with our fans," said Mary Jane Riva, president and CEO of Pizza Factory. "We are growing our footprint into neighborhoods big and small where we know our awesome people, product and philanthropic partnerships will be valued." With a focus on adding new locations in California, Idaho, Nevada, Washington, Arizona and Oregon, West Coast growth is the brand's top priority. Pizza Factory has established a solid reputation already in the West and its growth strategy reflects this stronghold on the region, where it can properly support locations through marketing and operations programs. The high-level of support Pizza Factory offers its franchisees has provided significant scalability for franchisees, many of which have opened multiple locations or have plans to do so.

"We also have a strong commitment to helping our franchisees reach their performance and growth goals," added Riva. "The majority of our franchisees work in their restaurants and live in the communities they serve. They care deeply about their customers, their business and making a difference. We assist in every way possible to ensure our franchisees' restaurants radiate the welcoming neighborhood feel we all have come to know and love." Building on the momentum the brand has achieved in the past 12 months, Pizza Factory recently opened a new location in La Quinta, California. Additionally, the brand has several openings planned for the coming months, including one in Merced, California.

The brand's slogan "We Toss'Em, They're Awesome!" is well-known among guests who cherish their hand-tossed pizzas, as well as the fresh, handmade pastas, sandwiches, and salads featured on the menu. Unlike similar pizza concepts, Pizza Factory uses only fresh, hand-grated 100% mozzarella cheese, slow cooked meat sauce and meatballs that are hand rolled in-house. The fast-casual pizzeria allows guests to order at the counter before their food is delivered tableside.

In support of the towns Pizza Factory calls home, it launched the well-known "No Bully Zone" program that raises awareness about the prevalence of bullying in schools and throughout the community. Through community partnerships, Pizza Factory fights to put an end to harsh bullying wherever and whenever it occurs. In addition, Pizza Factory also offers fundraising programs to support local schools, youth sports leagues, as well as other community groups and organizations.

About Pizza Factory Founded 30 years ago, Pizza Factory has become well known for serving fresh, high-quality pizza, sandwiches, salads and more. The brand is also widely recognized for its close community connection, which includes its iconic "No Bully Zone" program and impactful fundraising partnerships.

Currently, there are 113 locations based in six states throughout the West Coast. Pizza Factory looks to add additional franchise locations in key markets throughout the country, with a special focus on Washington, Idaho, Nevada, Arizona, Oregon and California.

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