Wheelys coffee cart a whopping success.

Wednesday, June 22, 2016

This Entrepreneur Created a Global Cafe Franchise as an 'F You' to Starbucks

Maria De La Croix has a fine arts degree and an advertising background, and she lives in Stockholm, Sweden -- unlikely characteristics for a Silicon Valley-backed founder. But she does embody the region's status-quo-disrupting ethos.

Two years ago, the 27 year old applied for a barista job at a Starbucks in Stockholm. She didn't get the job, she says, because her hair was "too blue." The rejection inspired her to set out to sell her own coffee, so she founded Wheelys, a solar-powered bike cafe franchise. She's managed to participate in the Y Combinator accelerator and start a global company in a matter of two years.

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307 S. Loudoun St. Stockholm
Norrtullsgatan 45
Stockholm, Sweden

Phone: 000000000

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