Firehouse Subs Strong Start for 2017: Expands into Mexico and Overall #1 Brand Ranking.

Tuesday, January 24, 2017

After being named No. 1 Overall Brand by Technomic's Chain Restaurant Consumers' Choice Awards*, Firehouse Subs declares the following period of its worldwide improvement with the opening of its first establishment area in Mexico. With more than 1,045 areas over 44 states, Puerto Rico and Canada, 45 eateries will open in Mexico throughout the following five years. The American quick easygoing chain established by firefighting siblings Chris and Robin Sorensen brings its honor winning sustenance and real firefighter legacy to visitors in Santa Fe, Mexico City, Mexico as the primary eatery opens this week.

"As we keep building up the Firehouse Subs mark outside of the United States it's energizing to additionally develop and build up our global impression with the presentation of the primary eatery in Mexico," said Don Fox, Chief Executive Officer, Firehouse of America, LLC. "Firehouse Subs accomplice Latin America Subs Mexico S de R.L. de C.V. comprehends the shopper in this market and together we anticipate conveying Firehouse's mark subs to visitors in Mexico, while giving business chances to business visionaries in the nation."

Driving Firehouse Subs' entrance into Mexico is Aniceto Solares, Chief Executive Officer, Latin America Subs Mexico S de R.L. de C.V., and Armando Jacomino, VP and general chief. Jacomino, of Miami, joined the Firehouse Subs family in 2015 and conveys many years of eatery industry experience to his part as the brand's first administrator in Mexico.

"Firehouse Subs emerged for its extraordinary item, quick development and devotion to group benefit. One taste and we knew this was not at all like whatever other sandwich mark," said Jacomino in regards to his explanations behind joining the Firehouse Subs. "Santa Clause Fe, Mexico City is a creating territory, and we feel buyers will be pulled in to the brand's credible culture and begin to look all starry eyed at the item."

The Mexico opening proceeds with Firehouse Subs' image improvement arranges. Venture into non-customary areas, for example, airplane terminals, army installations and school grounds, and also extra global markets will drive the brand's development in 2017. Furthermore, anticipated openings into new locales of the United States, including Alaska, are required to further propel Firehouse Subs' nearness across the country.

Firehouse Subs stifles visitors' yearning with medium and substantial hot claim to fame subs, including the main offering Hook and Ladder sub, presented with smoked turkey bosom and Virginia nectar ham covered with Monterey Jack cheddar. Other top merchants incorporate the Smokehouse Beef and Cheddar Brisket, stacked with USDA decision hamburger brisket smoked for no less than 16 hours in a bona fide Texas smokehouse and finished with dissolved cheddar and an uncommon mix of sauces, including Sweet Baby Ray's Barbecue Sauce.

Remarkable to Firehouse Subs is Captain Sorensen's Datil Pepper Hot Sauce, named out of appreciation for the establishing siblings' dad, Rob Sorensen, a 43-year resigned fire chief. The sauce has a fiery sweet flavor from the datil pepper, a hot pepper like habaneros, yet with a sweeter taste. Also, every eatery offers a combination of 50+ complimentary hot sauces.

In 2005, Firehouse Subs made the Firehouse Subs Public Safety Foundation with the mission of giving financing, life-sparing hardware and instructive chances to specialists on call and open security associations. Numerous specialists on call manage with more seasoned hardware and have restricted or no entrance to required assets, yet Firehouse Subs Public Safety Foundation has given $24 million to main residence saints in 46 states, Puerto Rico and Canada. Nearby gathering pledges activities incorporate reusing vacant five-gallon pickle containers and offering them to visitors for $2 each, a Round Up Program permitting visitors to "round up" their bill to the closest dollar and extra change gift canisters. Like the extension of the Foundation in Canada, arrangements to set up Firehouse Subs Public Safety Foundation of Mexico are in progress.

*Restaurant Business Magazine banded together with Technomic for its Consumer Brand Metrics program.

About Firehouse Subs

Firehouse Subs is a quick easygoing eatery network with an energy for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Established by siblings and previous firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand based on many years of flame and police benefit, steaming hot subs heaped higher with the most astounding quality meats and cheeses and its dedication to sparing lives through the foundation of the non-benefit Firehouse Subs Public Safety Foundation. The originators are the genuine article, the sustenance is their creation and the eatery is based upon a group of establishment administrators who share their same energy for liberally serving nourishment and group. In 2015, Firehouse Subs extended its image nearness to the universal market, appearing in Ontario, Canada and further growing in 2017 to Mexico City, Mexico. Likewise in 2015, the brand presented its first computerized reliability rewards program, Firehouse Rewards, which permits visitors to gain and reclaim focuses for each visit through a cell phone application. Firehouse Subs is reliably perceived as a pioneer in the quick easygoing portion. Throughout the previous three years, Firehouse Subs was positioned No. 1 by Technomic's Chain Restaurant Consumers' Choice Awards among quick easygoing brands in the classes of general brand (2017), nourishment quality (2016), benefit (2015) and climate (2014). Forbes perceived Firehouse Subs in 2015 as a Best Franchise to Buy.

Brisk Facts:

44 states, Puerto Rico, Canada and Mexico

1,045+ eateries

$24+ million gave to open security associations

Headquartered in Jacksonville, Fla.

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Firehouse Subs
12735 Gran Bay Pkwy.
Jacksonville, FL

Phone: (904)886-8300
Fax: (904)886-2111

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