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Wednesday, September 14, 2016
CareWire expects to conduct roughly 2,000,000 customer interactions during 2017.
"Over the past several years, CareWire has become tightly integrated into the experience we deliver to our customers," said Vera Peterson, Senior Vice President of Miracle-Ear. "Based on dramatic, measurable improvements to our franchisee business results, continuing our relationship with CareWire was an easy decision to make." CareWire takes advantage of texting's broad availability to reach more patients and healthcare consumers. Regardless of age, socio-economic status, or primary language, they are connecting healthcare providers to patients and providing a gateway to the mobile web. In addition to supporting the overall customer lifecycle, Miracle-Ear has also leveraged the solution to obtain actionable customer satisfaction insights in order to help identify trends and improvement opportunities.
"We value our relationship with CareWire because of their agility, technological capability at scale, and focus on the overall customer experience," remarked Michael Stanfield, Vice President of Marketing.
Overall customer enrollment and franchisee feedback demonstrates that customers appreciate the opportunity to receive text-based communication. Since Miracle-Ear tends to serve an older population, there had originally been concern over using text messaging as a means of communication. However, customer participation rates have grown every month since program initiation and currently approach 60 percent.
"We are proud to have the opportunity to help grow the trusted Miracle-Ear brand in the US and Canada "" a brand with which many of our loved-ones have direct experience," added David Nichols, Co-Founder and COO at CareWire. "We've learned a lot from this relationship, and I'm confident in our ability to bring continued value and innovation."
SOURCE CareWire, Inc.
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Miracle-Ear Inc.
Fifth Street Towers
150 South 5th Street, Suite 2300
Minneapolis,
MN
Toll Free: (800)234-7714