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Updated RecentlyThe Joint Franchise Announces New Regional Developer for Philadelphia Area
Monday, March 27, 2017
To facilitate this growth, The Joint welcomes Heather Sefried as the new regional developer for the Metropolitan Area of Philadelphia.Originally from the Philadelphia area, Sefried is a well-established Doctor of Chiropractic with over 20 years of experience in the field. She and her husband David, also a Doctor of Chiropractic, opened a clinic with The Joint in Holly Springs, North Carolina, in 2016 and are currently in the process of opening a second franchise location in a nearby town. Sefried's success as both an entrepreneur with The Joint, as well as in the chiropractic profession, make her ideally suited to help grow The Joint franchise in the Philadelphia area."I couldn't be more excited about helping The Joint expand into the Philadelphia area," Sefried said. "The area is so big, encompassing not only the city, but six surrounding counties as well. We're aiming to open 25 franchise clinics in the coming years, but the area is growing so rapidly that that number is only the beginning. We're going to open a pilot clinic near the King of Prussia Mall later this year to show potential investors, entrepreneurs and chiropractors the simplicity of our business model and how easy it is to manage. We've generated significant interest already, especially from chiropractors, who want a business that allows them to focus on helping their patients heal, rather than chasing after insurance agencies for payment."Sefried knows the difference between the ease of The Joint's business model and the often complicated, inaccessible nature of traditional chiropractic clinics. After 20 years in the profession, she has opened several traditional clinics with her husband that have run the gamut of what the industry offers, including personal injury clinics and acupuncture services."We have two traditional clinics that do incredibly well," Sefried said. "But we decided to franchise with The Joint as an entrance into an easier business to run over the long-term. We love the chiropractic industry, and both my husband and I know firsthand how successful chiropractic care can be to relieve pain and improve the quality of life of a patient. You become a doctor because you want to help people, but the reality of owning a traditional clinic is a lot of hours spent on paperwork, and wondering when you're going to get paid. It's frustrating. From a doctor's perspective, The Joint is far more profitable and far more rewarding because you're not dealing with insurance companies. Instead, you offer one service: spinal adjustments conducted by hand. The more patients you treat, the more money you make.
It's very understandable."Targeting the needs of 21st century consumers, The Joint clinics are placed in bustling shopping centers next to community mainstays such as supermarkets, coffee shops, restaurants and hair salons. With no appointments, no insurance and no hassle, The Joint has grown to over 370 locations across the United States, bringing a misunderstood practice to where it has always belonged: an essential part of health and wellness."The model works because by allowing doctors the opportunity to focus on what they went to school for, the patient receives an exceptional customer experience," Sefried said. "The Joint is revolutionary because it is bringing affordable, accessible chiropractic care directly to the public. We open our clinics where the public wants to go. We become a part of the community. In doing so, we have the opportunity to treat more people than would ever be possible in a traditional clinic. The most exciting thing from my perspective is that The Joint is treating people who need our level of care who would have never visited a chiropractor without us. That is tremendously exciting.
About The Joint
The Joint Chiropractic franchise has taken the chiropractic industry by storm and risen from a small number of stores to over 370 locations open across the country in less than a decade. The Joint offers customers a monthly membership and low costs for basic chiropractic care "" starting at $39 per visit. No appointments required, no insurance needed and extended evening and weekend hours have given an entire generation of customers access to the health and wellness benefits of chiropractic maintenance care.
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