Mary Brown's Chicken & Taters Canada Announces Imminent Expansion in UK and Latin America

Mary Brown's Chicken & Taters, the largest Canadian quick serve chicken restaurant, has announced plans to open stores in the United Kingdomand Latin America in the second half of 2019.  Mary Brown's has close to tripled its store count in Canada in the last decade, making it one of Canada's fastest-growing franchises. The brand has achieved 25% growth in store locations in the past two years, currently reaching 160+ stores. Projected growth is 200 locations by 2020 in the Canadian market alone. 

Having built a strong support, training and marketing foundation in Canada, Mary Brown's announced international expansion plans in mid-2018 with the hiring of Wael Chehade in the role of Vice President of International Development. Latin America and the UKwere identified as the first markets to launch globally based on demand and potential regional growth ""but there are also development talks underway to extend expansion to other markets in the Middle East and North Africa.

Chehade, who previously led Second Cup International's expansion and operations in more than 40 international regions, explains. "The product, quality and systems at Mary Brown's are in absolute high demand globally due to the lack of a premium QSR chicken brand in most regions." He adds, "We spent nearly a year developing Mary Brown's international business foundation and studying many regions to determine which ones and what business models create the best synergies for our international long-term strategy. In the UK, as example, we are adopting the model of multi-unit franchising, whereas in other regions, we decided the master franchising model works better."

Hadi Chahin, President & COO of Mary Brown's, adds, "2019 is the 50thanniversary of Mary Brown's. We have major events planned that will augment brand awareness and further stimulate brand expansion. It's the ideal time to successfully open locations in other markets worldwide."

For More Infromation Please contact:
Wael Chehade
Vice President of International Development
Phone: 905-513-0044
Email: [email protected]

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