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Updated RecentlyMoney Mailer vs Welcomemat Services Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Money Mailer vs Welcomemat Services including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $65,210 - $77,000 | $60,960 - $89,710 |
| Franchise Fee | $49,900 - $59,900 | $47,000 |
| Royalty Fee | $75-$300/area | 6% |
| Advertising Fee | 0.50c/mailed ad | 2% |
| Year Founded | 1979 | 2003 |
| Year Franchised | 1980 | 2010 |
| Term Of Agreement | 10 years | 7Years+5+5+5 |
| Term Of Agreement | 10 years | 7Years+5+5+5 |
| Renewal Fee | $2K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | Optional ongoing training throughout term On-The-Job Training: 16 hours Classroom Training: 16 hours | As with any good business model, an in depth training program is critical. The Welcomemat Services' training program has been designed by Welcomemat Services sales professionals and is based on 8 years of direct "field" selling and customer feedback. The Welcomemat Services in-depth training platform includes: An online-initial home study course Access to an online training portal for continuing education Up to one week of training at our corporate support center A step-by-step sales process Ample coverage of proper sales techniques designed to help you rapidly build a client base Our exclusive software selling platform, already pre-populated with targeted prospects within your territory Access to a copy of our confidential operations manual to help you run your business properly on a day-to-day basis. On-The-Job Training: 16 hours Classroom Training: 40 hours Additional Training: Home study course |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | The Welcomemat Services support platform was built by sales professionals for sales professionals. Great sales professionals prefer selling and customer interaction over back-office and administrative work. It is for that reason that Welcomemat Services has built a comprehensive and highly sophisticated support platform that's simple to use. The Welcomemat Services team's expertise and understanding in technology, software and sales allowed us to construct a training and support platform that: -Supports business ownership opportunities focused on revenue generation -Allows sales professionals to spend the majority of their time on selling and growing customer relationships -Allows simple access to online order, billing, and CRM software -Creates a simplified selling opportunity with recurring revenues -Provides access to integrated, patent-pending technologies for local marketing -Provides access to Welcomemat Services trademarks -Creates an incredible business opportunity for sales minded individuals Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
Franchise can be run from home. 10% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | Absentee Ownership Allowed |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Money Mailer
Since 1979, Money Mailer has been a quality leader in direct response advertising. Franchisees serve as marketing consultants to local business owners, developing customized direct response advertising programs to help increase each client's customer base. Once franchisees secure orders, they send them to our corporate facility, which executes the printing, insertion, addressing, shipping and Internet placement.
Launch Package - Your franchise fee includes the following robust launch package:
*200-400 pre-set sales appointments
*2 weeks classroom curriculum at Money Mailer University
*4-11 weeks of in-territory training and support
*No fixed costs 1st mailing
*No postage costs 2nd mailing
*100% print cost waiver on 25-75 restaurant ads
*100% royalty waiver Year 1
*Art subscription costs waived during your first year
*Performance incentive after 4th and 8th mailings
Veteran Incentives 25% off franchise fee
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About Welcomemat Services
The next revolution in local marketing is different from online group deal buying, coupons or online discounts --- join the revolution!
Welcomemat Services has been a force in the local loyalty marketing space since 2003. Recognized by dozens of local, regional and vertical publications and media outlets for its success in helping small businesses grow loyal customers, Welcomemat Services differentiates itself through its combined digital, print and online marketing solution.
The desire to build a network of successful Welcomemat Services business owners who share the same vision and passion as the Welcomemat Services founders and employees is strengthened by:
- A tested business model currently serving many local, regional and national brands ranging from Coca-Cola to Chick-fil-a, Ace Hardware, and many more.
-A management team with over 60 years of experience in sales, digital technology, local marketing, print, franchising and enterprise software.
-Unmatched Patent-Pending software and technology platforms designed for local businesses
-A CEO that has been nominated for Ernst and Young's Entreprenuer of the Year - an award honoring outstanding successful and growing businesses.
-And the Business Journal's 40 under 40.
-A company that has been recognized by the Stevie Awards for Most Innovative Company
We will always devote our time and resources to helping all stakeholders at Welcomemat succeed and prosper.
This includes our internal team members, our clients, our franchisees, our vendors, partners and the consumers we touch with aall of our offerings.
Make an exciting career move.... Roll out the welcome mat to your future.