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Below is an in-depth analysis and side-by-side comparison of Money Mailer vs Pinot's Palette including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $65,210 - $77,000 | $96,800 - $246,700 |
Franchise Fee | $49,900 - $59,900 | $22,500 - $27,500 |
Royalty Fee | $75-$300/area | 6% |
Advertising Fee | 0.50c/mailed ad | 2% |
Year Founded | 1979 | 2009 |
Year Franchised | 1980 | 2010 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $2K | 50% of franchise fee |
Business Experience Requirements |
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Experience | "We like people that are outgoing, bubbly. Our big thing is characters with character." - Haley Connor, consumer marketing *Has a passion for wine and entertaining people *Likes to network and is a mover and shaker in the community *No art experience required |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | Yes/No |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | Optional ongoing training throughout term On-The-Job Training: 16 hours Classroom Training: 16 hours | On-The-Job Training: 71-81 hours Classroom Training: 68-113 hours Additional training as needed |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | *Brand strategy definitions and Operations *Site selection*Lease negotiation *Target customer profiles *Media buying theory, industry definitions *Pinot's Palette PR Toolkit *Grand opening media relations support *National partnerships with respected brands in your area *Social media and email marketing content and strategy *Designed creative for media placements at your fingertips *Build-out drawings, opening roadmap, benchmarking reports *P&L reports, payroll reports, calendar planning reports *Artist training, bar training, preferred pricing for supplies *Strategy Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Franchise can be run from home. 10% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | Number of Employees Required to Run: 6 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | Yes |
International Expansion | No | Yes |
Since 1979, Money Mailer has been a quality leader in direct response advertising. Franchisees serve as marketing consultants to local business owners, developing customized direct response advertising programs to help increase each client's customer base. Once franchisees secure orders, they send them to our corporate facility, which executes the printing, insertion, addressing, shipping and Internet placement.
Launch Package - Your franchise fee includes the following robust launch package:
*200-400 pre-set sales appointments
*2 weeks classroom curriculum at Money Mailer University
*4-11 weeks of in-territory training and support
*No fixed costs 1st mailing
*No postage costs 2nd mailing
*100% print cost waiver on 25-75 restaurant ads
*100% royalty waiver Year 1
*Art subscription costs waived during your first year
*Performance incentive after 4th and 8th mailings