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Below is an in-depth analysis and side-by-side comparison of Mustard Cafe vs Zoup! Fresh Soup Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $304,600 - $426,000 | $355,900 - $648,500 |
Franchise Fee | $25,000 | $39,900 |
Royalty Fee | 5% | 6% |
Advertising Fee | - | 1% |
Year Founded | 2001 | 1998 |
Year Franchised | 2004 | 2003 |
Term Of Agreement | 10 years | 5 years, Renewable for 3 additional 5 year periods |
Term Of Agreement | 10 years | 5 years, Renewable for 3 additional 5 year periods |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | On-The-Job Training: 72 hours Classroom Training: 40 hours |
Support | Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 14 Absentee Ownership Allowed |
Expansion Plans |
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US Expansion | Yes | No |
Canada Expansion | No | Yes |
International Expansion | Yes | No |
Our quality dishes include our signature sandwiches, mouth watering paninis, tasty wraps, crisp salads, hearty soups, delectable desserts, and a huge breakfast selection served all day!
The first Zoup! opened in 1998 in Southfield, MI, a suburb of Detroit. Over the next five years, the founders opened five more Detroit-area locations, and in 2003 they began to franchise the concept. Zoup! restaurants feature 12 rotating daily varieties of soup, including low-fat, vegetarian, gluten and dairy free options. Made-to-order salads, sandwiches and baked goods are also available.