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Updated RecentlyThe Haagen-Dazs Shoppe vs sweetFrog Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Haagen-Dazs Shoppe vs sweetFrog including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $164,518 - $542,768 | $95,600 - $477,500 |
| Franchise Fee | $30,000 | $15,000 - $30,000 |
| Royalty Fee | 4% | 5% |
| Advertising Fee | $5.3K/yr. | 1.5% |
| Year Founded | 1961 | 2009 |
| Year Franchised | 1977 | 2012 |
| Term Of Agreement | - | 10 years |
| Term Of Agreement | - | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed |
| Support | Newsletter, Meetings, Grand opening, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) | 50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators). |
Expansion Plans |
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| US Expansion | Yes | No |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About The Haagen-Dazs Shoppe
First sold exclusively in New York City gourmet shops, Haagen-Dazs ice cream started distribution in 1961. As word grew, the first franchises opened in the mid-1970s. Haagen-Dazs ice cream is distributed in more than 50 countries with shops in more than 600 locations.
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About sweetFrog
Shortly after moving to Richmond, Virginia, in 2009, Derek Cha brought the West-Coast frozen yogurt trend to his new home by opening the first sweetFrog store. In addition to a variety of frozen yogurt flavors and toppings, sweetFrog locations offer waffle cones and bowls, Belgian waffles, banana splits and parfaits.
The total investment necessary to begin operation of a sweetFrog Shop is
$231,500 - $477,500 for a Shop in Traditional Venue, $95,600 - $304,000
for a Kiosk Shop or Standard Floor Plan Shop in Non-Traditional Venue
and $122,400 - $219,300 for a Truck.
#23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Seeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America and Western Europe