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Below is an in-depth analysis and side-by-side comparison of Computertots vs Device Pitstop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $47,700 - $66,300 | $100,700 - $218,250 |
Franchise Fee | $30,000 | $25,000 |
Royalty Fee | 8% | 5% |
Advertising Fee | - | $2K/yr |
Year Founded | 1983 | 2013 |
Year Franchised | 1988 | 2013 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | 5% of franchise fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | Yes/No | -/- |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | Product knowledge workshops and using the technology systems and tools in our stores. The entire infrastructure of the store is preconfigured and setup for you, but it's imperative you learn the basics behind the systems. We understand that you are not a technician, but as a business owner, you need to be able to know the product, speak the language, and understand the processes that your technicians will go through. This part of the training is actually the section our franchisees really enjoy. On-The-Job Training: 20 hours Classroom Training: 63 hours |
Support | Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures | Ongoing support services include: Grand Opening assistance. Ongoing communication between corporate and franchisees. Planned yearly convention. Continuous networking between franchisees. Personal review of monthly sales figures to ensure proper growth. Continuous research and development. Newsletter Toll-Free Line Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | National media, Regional advertising | When you begin your training, you will further explore your store location, merchandising, signage, advertising, and budgeting needs. You will also work with a media buyer on your opening campaign, as well as working with Device Pitstop on a grassroots, local marketing campaign. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Franchise can be run from home. International franchisees required to buy multiple units/master licenses; 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
Computertots is now a subsidiary of ComputerExplorers In 1984, personal computers were still considered a luxury, and schools were figuring out how to best use the new technology as a learning tool. Moms Karen Marshall and Mary Rogers saw the teaching potential of computers and began Computertots/Computer Explorers with $1,500, one computer and 10 young students. Franchisees can operate the business using either a manager model or an owner-operated model. A manager employs a staff to assist in the teaching and operation of the business; the owner of an owner-operated model not only teaches classes, but also operates the business.
In 2003, Computertots/Computer Explorers was acquired by The International Center for Entrepreneurial Development Inc., which also owns Kwik Kopy Printing, Kwik Kopy Business Centers, Franklin's Printing, American Wholesale Thermographers, Copy Club, Women's Health Boutique and Parcel Plus.