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Below is an in-depth analysis and side-by-side comparison of Manchu Wok vs Doc Chey's Asian Kitchen including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $476,050 - $787,500 | $287,500 - $462,000 |
Franchise Fee | $30,000 | $25,000 |
Royalty Fee | 7% | 5% |
Advertising Fee | 1% | - |
Year Founded | 1981 | 1997 |
Year Franchised | 1989 | 2004 |
Term Of Agreement | 5 years | 10 years |
Term Of Agreement | 5 years | 10 years |
Renewal Fee | $3K per year | 50% of then-current fee |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op advertising |
Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | Yes | No |
Conceived and founded in 1980, Manchu Wok grew into a national chain across Canada and into the United States over the next nine years. Ownership changed in 1989, and expansion continued with a focus on the United States. Manchu Wok now has close to 150 stores, of which more than 70 percent are franchised.
When we opened the first Doc Chey's in 1997, our goal was simple: operate a neighborhood restaurant that serves our guests affordable, delicious, pan-Asian food.
Although we have been true to our original mission, we quickly learned that we had an even greater mission, and that was to improve the communities we serve. We did this by becoming stakeholders in our neighborhoods and fostering good karma in our communities through various initiatives - dine-outs that support local schools and charitable organization, donations to local organizations for fundraising events, and hosting charitable events like Morningside Mile and Breakfast with Santa.
Through our efforts, we have donated over $200,000 in cash and food to local schools and non-profit organizations. We work hard to live our values everyday - treat others as we wish to be treated and give without expecting anything in return.
We will continue to work hard every day to help make our communities better places to live - one noodle bowl at a time.