Manchu Wok vs Back Yard Burgers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Manchu Wok vs Back Yard Burgers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Manchu Wok Franchise
Back Yard Burgers Franchise
Investment $476,050 - $787,500$465,000 - $1,680,000
Franchise Fee $30,000$35,000
Royalty Fee 7%5%
Advertising Fee 1%3%
Year Founded 19811986
Year Franchised 19891988
Term Of Agreement 5 years10 years
Term Of Agreement 5 years10 years
Renewal Fee $3K per year$1K


Business Experience Requirements
 
Manchu Wok Franchise
Back Yard Burgers Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills

  • Industry experience
  • General business experience
  • Marketing skills
    		•

    Financing Options
     
    Manchu Wok Franchise
    Back Yard Burgers Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs No/NoNo/Yes
    Equipment No/NoNo/Yes
    Inventory No/NoNo/Yes
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Manchu Wok Franchise
    Back Yard Burgers Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesNewsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingCo-op advertising, Ad slicks, National media, Regional advertising
    Operations 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 12

    Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

    		 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 35

    Absentee ownership of franchise is NOT allowed. (90% of current franchisees are owner/operators)

    Expansion Plans
     
    Manchu Wok Franchise
    Back Yard Burgers Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Manchu Wok

    Conceived and founded in 1980, Manchu Wok grew into a national chain across Canada and into the United States over the next nine years. Ownership changed in 1989, and expansion continued with a focus on the United States. Manchu Wok now has close to 150 stores, of which more than 70 percent are franchised.

    About Back Yard Burgers

    What started as a premium quality burger sold in a grocery store in Cleveland, Mississippi in 1987 quickly caught fire. Lattimore "Lattie” Michael realized he had a recipe for success and thus opened the first Back Yard Burgers drive-thru restaurant. Customers flocked to it, eating up the fresh-grilled burgers, great conversation and the neighborly feel that reminded them of their backyard cookouts. A year later, Back Yard Burgers opened up in Tennessee and Florida. And the rest is delicious history.
    WHY BE A BACK YARD BURGERS FRANCHISEE?
    *Uniqueness - back yard flavor
    *A proven brand with a solid operating system
    *Growth free standing building
    *Unique development opportunities
    *Non universities, c-stores and professional sports
    *Strong positioning
    *Signature products
    *Persuasive, professional marketing
    *Operations support
    *Exclusive Territories