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Below is an in-depth analysis and side-by-side comparison of Camille's Sidewalk Cafe vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $223,500 - $589,500 | $534,950 - $874,000 |
Franchise Fee | $25,000 | $40,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | - | Up to 4% |
Year Founded | 1996 | 1977 |
Year Franchised | 1999 | 2009 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | 1/2 of current franchise fee | - |
Business Experience Requirements |
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Experience | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/Yes | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Franchisees required to buy multiple units/master licenses; 95% of all franchisees own more than one unit Number of employees needed to run franchised unit: 30 Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
Always the Best in Simple and Fresh
At Camille’s Sidewalk Cafe, our goal is pretty simple: to deliver 100% fresh, made to order food for our customers in a nice, relaxing atmosphere day in, day out.
That’s a commitment we take to heart, and with over 17 years experience in the people pleasing business, we’ve created a delicious, creative menu that has made Camille’s one of Tulsa’s best loved places to eat.Camille’s now has over 30 locations worldwide and we want to expand even further! That’s why we’re actively looking for entrepreneurs like you to help us reach 200 franchises by 2015.
What we offer:
Becoming an owner/operator gives you complete access to our organizational and support system. That means you’ll receive complete support and help with such things as:
-Architectural planning, including site location and design
-Complete training for Owner/Operator and staff
-Design for effective Kitchen/Back workflow
-Effective marketing and advertising campaigns designed for boosting revenue
-Operating manuals, policies, procedures and business management systems
As a franchisee, you’ll have an unmatched team of experts at your disposal. We’ll give you complete training and support, plus a defined strategy and goal to make your business the most profitable it can be.