Potbelly Sandwich Shop Franchise

Sandwich Shop

From its humble beginnings as a small antique store on Chicago's North Side, Potbelly has grown from one to more than 200 shops serving neighborhoods in 12 states. Potbelly's unique experience is defined by its combination of toasty warm sandwiches, hand-dipped shakes, tasty made-to-order salads, live local music, as well as friendly and lively people. Potbelly has built a passionate, loyal following of fans that spread the word about the fun, energetic atmosphere and great food. 

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Please Note: The operators of Potbelly Sandwich Shop, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official Potbelly Sandwich Shop website.

How much does it cost to open a Potbelly Sandwich Shop Franchise?

The investment required to open a Potbelly Sandwich Shop Franchise is between $564,050-$782,700. There is an initial franchise fee of $40,000 which grants you the license to run a business under the Potbelly Sandwich Shop name.

Individual Unit Costs

  • Initial Investment:
  • Initial Franchise Fee:
  • Royalty Fee:
  • Advertising Fee:
    Up to 4%

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Potbelly Sandwich Shop Opens Second Franchise Location in Omaha
Potbelly Sandwich Shop announced today that its second shop in Omaha opened to the public December 18. The 3,000-square-foot shop is located along one of Omaha's busiest streets at 7425 Dodge St. The widely acclaimed neighborhood hangout, known for its signature toasted sandwiches and hand-dipped mi...

Potbelly Sandwich Shop Opens Third Location in Louisville
Potbelly Sandwich Shop announced today that Louisville's third shop opened to the public on December 15 at 9018 Taylorsville Road in Jeffersontown. The widely acclaimed neighborhood hangout features toasty warm sandwiches, made to order salads, hand-dipped milkshakes and live, local music, which mak...

Potbelly Sandwich Shop growing in California
Potbelly Corporation (NASDAQ: PBPB) ("Potbelly") has announced a franchise growth plan throughout California: a strategy that positions the lively neighborhood hangout, known for its signature toasted sandwiches, for expansion initially in San Diego, Riverside County, Orange County, the East Bay and...

Potbelly Sandwich Shop Opens Franchise Location in Greensboro
Potbelly Sandwich Shop announced today that North Carolina's first shop, located in Greensboro, is open to the public. The shop is located in Greensboro's Westover Gallery of Shops at 1310 Westover Terrace, at the intersection of Wendover Avenue and Battleground Avenue. The widely acclaimed neighbor...

Potbelly Sandwich Shop to Open it's First Nashville location in the Gulch
Potbelly Sandwich Shop announced today a signed agreement that will soon bring Nashville's first shop to the area. Currently slated to open in late summer, the 2,000-square-foot shop will be located in the MarketStreet Enterprises' Gulch Crossing building at 220 11th Ave. South. The widel...

Potbelly Sandwich Shop News & Press Releases

When did the first Potbelly Sandwich Shop open? 1977
When did Potbelly Sandwich Shop start Franchising? 2009

United States: Nationwide

International: Worldwide

Expense In-House Third Party
Franchise Fee N/A Yes
Startup Costs N/A Yes
Equipment N/A Yes
Inventory N/A Yes
Accounts Receivable N/A Yes
Payroll N/A Yes


All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews.

On-The-Job Training: 355 hours
Classroom Training: 80 hours

Purchasing Co-ops

Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Ad Templates
Social media
Website development
Email marketing
Loyalty program/app

Business Experience:
Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community.

To calculate how much income a franchise owner can do at Potbelly Sandwich Shop Franchise, may vary on factors like location, size etc., On the other side as a business owner your goals to maintain the quality of service while streaming sales high and expenses low. As any other franchise may include rent/mortgage, staffing/family, inventory supplies, utilities, administrative costs vise vera. Location to location and seasons the months costs may vary. Most franchises start up costs are typically fixed and they will cover most of the initial operating costs like signage, furniture, decoration and renovations.

Listing Tags

restaurant, sandwiches, lunch, fast food
Potbelly Sandwich Shop Franchise Opportunity viewed 10226 times by investors.

Legal Disclaimer: This information is not a franchise offering for Potbelly Sandwich Shop and should not be construed as such. The Franchise Mall makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing a Potbelly Sandwich Shop franchise opportunity, review that franchise's Franchise Disclosure Document (FDD) with an attorney and accountant.

Potbelly Sandwich Shop

Potbelly Sandwich Shop

222 Merchandise Mart Plaza, 23rd Floor
Chicago, IL


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