Potbelly Sandwich Shop Franchise

Sandwich Shop

From its humble beginnings as a small antique store on Chicago's North Side, Potbelly has grown from one to more than 200 shops serving neighborhoods in 12 states. Potbelly's unique experience is defined by its combination of toasty warm sandwiches, hand-dipped shakes, tasty made-to-order salads, live local music, as well as friendly and lively people. Potbelly has built a passionate, loyal following of fans that spread the word about the fun, energetic atmosphere and great food.

#131 in Franchise 500 for 2020.

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Please Note: The operators of Potbelly Sandwich Shop, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official Potbelly Sandwich Shop website.

How much does it cost to open a Potbelly Sandwich Shop Franchise?

The investment required to open a Potbelly Sandwich Shop Franchise is between $534,950-$874,000. There is an initial franchise fee of $40,000 which grants you the license to run a business under the Potbelly Sandwich Shop name.

Individual Unit Costs

  • Initial Investment:
  • Initial Franchise Fee:
  • Royalty Fee:
  • Advertising Fee:
    Up to 4%

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Potbelly Sandwich Shop Sets Course for Future Franchise Growth with Multi-Unit Las Vegas Development Deal
Potbelly Sandwich Shop announced today that it has signed a franchise agreement to open 10 shops in the Las Vegas market. Eric Persson, an experienced, multi-brand restaurant operator and owner, will be bringing Potbelly to the area. The deal marks the brand's entry into the region. ...

Potbelly Sandwich Shop to Open First California Location
Opening to the public on Monday, May 6, Potbelly will be hosting an Oven Warming fundraising event in which each customer can get one free sandwich and may make a donation to the Make-A-Wish foundation from 11:30 a.m. to 1:30 p.m. and from 4:30 p.m. to 6:30 p.m. The grand opening event will take pla...

Potbelly Opens Minnesota Franchise in Rochester
Potbelly Sandwich Shop announced the opening of a new shop, a franchise location, in Rochester, Minnesota. Opening to the public on Tuesday, April 9, the new location joins the 24 Potbelly locations in the state and marks the second in Rochester. Potbelly shops have earned a reputation across...

Potbelly Sandwich Shop to aggressively franchise in 2019
Potbelly Sandwich Shop is launching a franchise growth strategy to expand into major metropolitan areas across the United States, Jeff Welch, SVP of Development for Potbelly, said in a company press release.By the end of this year, Potbelly will have opened eight franchise locations, includi...

Potbelly Sandwich Shop Opens Second Franchise Location in Omaha
Potbelly Sandwich Shop announced today that its second shop in Omaha opened to the public December 18. The 3,000-square-foot shop is located along one of Omaha's busiest streets at 7425 Dodge St. The widely acclaimed neighborhood hangout, known for its signature toasted sandwiches and hand-dipped mi...

Potbelly Sandwich Shop News & Press Releases

When did the first Potbelly Sandwich Shop open? 1977
When did Potbelly Sandwich Shop start Franchising? 2009

United States: Nationwide

International: Worldwide

Expense In-House Third Party
Franchise Fee N/A Yes
Startup Costs N/A Yes
Equipment N/A Yes
Inventory N/A Yes
Accounts Receivable N/A Yes
Payroll N/A Yes


All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews.

On-The-Job Training: 355 hours
Classroom Training: 80 hours

Purchasing Co-ops

Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Ad Templates
Social media
Website development
Email marketing
Loyalty program/app

Business Experience:
Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community.

To calculate how much income a franchise owner can do at Potbelly Sandwich Shop Franchise, may vary on factors like location, size etc., On the other side as a business owner your goals to maintain the quality of service while streaming sales high and expenses low. As any other franchise may include rent/mortgage, staffing/family, inventory supplies, utilities, administrative costs vise vera. Location to location and seasons the months costs may vary. Most franchises start up costs are typically fixed and they will cover most of the initial operating costs like signage, furniture, decoration and renovations.

Listing Tags

Potbelly Sandwich Shop, restaurant, sandwiches, lunch, fast food
Potbelly Sandwich Shop Franchise Opportunity viewed 16272 times by investors.

Legal Disclaimer: This information is not a franchise offering for Potbelly Sandwich Shop and should not be construed as such. The Franchise Mall makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing a Potbelly Sandwich Shop franchise opportunity, review that franchise's Franchise Disclosure Document (FDD) with an attorney and accountant.

Potbelly Sandwich Shop

Potbelly Sandwich Shop

111 N. Canal St., #850
Chicago, IL


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(Min $50k Investment)
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