La Quinta vs Motel 6 Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of La Quinta vs Motel 6 including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
La Quinta Franchise
Motel 6 Franchise
Investment $3,822,657 - $12,901,630$206,850 - $8,823,850
Franchise Fee $55,000$25,000 - $35,000
Royalty Fee 4-4.5%5%
Advertising Fee 4.5%3.5%
Year Founded 19681962
Year Franchised 20011996
Term Of Agreement 20 years10-15 years
Term Of Agreement 20 years10-15 years
Renewal Fee -50% of current franchisee fee


Business Experience Requirements
 
La Quinta Franchise
Motel 6 Franchise
Experience
  • General business experience

  • General business experience
    		•

    Financing Options
     
    La Quinta Franchise
    Motel 6 Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    La Quinta Franchise
    Motel 6 Franchise
    Training -On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention
    Support Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations, Purchasing cooperativesPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingCo-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
    Operations 15% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 20 - 25

    Absentee ownership of franchise is allowed. (98% of current franchisees are owner/operators)

    		 10% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10 - 20

    Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

    Expansion Plans
     
    La Quinta Franchise
    Motel 6 Franchise
    US Expansion --
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About La Quinta

    La Quinta is one of the fastest growing mid-scale hotels with properties across the US, Canada and Mexico. Our purpose is to provide a refreshing and engaging environment that builds long-lasting, valuable relationships with employees, guests, owners and partners. La Quinta is a proud participant in VetFran, and is honored to offer veterans of our armed forces great incentives and enhanced resources for becoming a part of the La Quinta family.
    Veteran Incentives: 50% off application/franchise fees; development incentive of up to $4,000/room

    The total investment necessary to begin operation of a La Quinta Inn & Suites franchise for a 109-room new construction facility ranges from $10,348,042 to $12,901,630, including $71,050 to $91,500 that must be paid to the franchisor or an affiliate.
    The total investment necessary to begin operation of a La Quinta Inn & Suites franchise for a 100-room conversion facility ranges from $3,822,657 to $6,101,522 including $66,100 to $86,550 that must be paid to the franchisor or an affiliate. Land acquisition and site preparation costs are not included in these ranges.

    "Entrepreneur

    #193 in Franchise 500 for 2020.
    #217 in Franchise 500 for 2021.






    About Motel 6

    We'll Leave the Light on for You!
     Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition. Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
     The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic. The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
     The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.

    Franchisor is seeking new franchise units throughout the U.S. and  Asia, Canada, Central America, Mexico and South America

    The total investment necessary to begin operation of a newly constructed 100 room Motel 6 Motel (excluding land acquisition costs) is $6,891,850 to $8,823,850 and a conversion 100 room Motel 6 Motel (excluding land acquisition costs) is $206,850 to $2,106,050. This includes $33,850 in fixed pre-opening fees, which must be paid to the franchisor or their affiliates.
    Veteran Incentives  $1,500 for training
    "Entrepreneur
    #96 in Franchise 500 for 2020.
    #197 in Franchise 500 for 2021.