Motel 6 Franchise

Economy lodging

We'll Leave the Light on for You!
 Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition.

Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
 The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic.

The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.

 The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.

Franchisor is seeking new franchise units throughout the U.S. and  Asia, Canada, Central America, Mexico and South America

The total investment necessary to begin operation of a newly constructed
100 room Motel 6 Motel (excluding land acquisition costs) is $6,891,850
to $8,823,850 and a conversion 100 room Motel 6 Motel (excluding land
acquisition costs) is $206,850 to $2,106,050. This includes $33,850 in
fixed pre-opening fees, which must be paid to the franchisor or their

Veteran Incentives  $1,500 for training
Entrepreneur Franchise 500 ranking badge for Sky Zone
#96 in Franchise 500 for 2020.
#197 in Franchise 500 for 2021.

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Please Note: The operators of Motel 6, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official Motel 6 website.

How much does it cost to open a Motel 6 Franchise?

The investment required to open a Motel 6 Franchise is between $206,850-$8,823,850. There is an initial franchise fee of $25,000-$35,000 which grants you the license to run a business under the Motel 6 name.

Individual Unit Costs

  • Initial Investment:
  • Initial Franchise Fee:
  • Royalty Fee:
  • Advertising Fee:
  • Term of Agreement:
    10-15 years
  • Renewal Fee:
    50% of current franchisee fee

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Motel 6 Offers Exclusive $6 Room Rates To Active, Retired Military On Veterans Day Weekend
Motel 6 introduced a new program that allows active and retired U.S. military personnel in select markets to reserve a $6 one-night room rate valid Monday, Nov. 11, in honor of Veterans Day. The exclusive $6 room rate is available to the first 10 rooms reserved at participating Motel 6 locations ...

Motel 6/ Studio 6 Honor 2012 Top Performers
Motel 6, known for offering a clean, comfortable room for the lowest price of any national chain, and Studio 6, putting more in your room and less on your bill, have announced the network's top performers for 2012. Shan Nadarajah claimed the honor of General Manager of the Year, producing outstandin...

Motel 6 Network Opens 63 Locations In 2012
G6 Hospitality, one of the nation's largest owner/operators of economy lodging, under the Motel 6 and Studio 6 brands, announces the opening of 63 locations in 2012, all under franchise contracts. The latest openings include 57 Motel 6 and six Studio 6 properties, with a room count of more than 5,10...

Motel 6 Celebrates 50-year Heritage
Motel 6, the most-recognized highway oasis for road-tripping adventurers, celebrates a 50-year legacy in 2012. Founded in Santa Barbara, Calif. in 1962 by two genuine American entrepreneurs, the first location's clean rooms and unbeatable nightly rates were a hit with budget-conscious travelers. Dec...

Motel 6 Collects 5,400 Teddy Bears Thanks To Community Support
Motel 6 locations throughout the U.S. and Canada collected more than 5,400 teddy bears as part of the chain's fourth-annual Great Teddy Bear Roundup. The teddy bears have been donated to law enforcement agencies, fire departments, hospitals and local Ronald McDonald Houses to provide comfort to chil...

Motel 6 News & Press Releases

When did the first Motel 6 open? 1962
When did Motel 6 start Franchising? 1996

International: Canada,

Expense In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No No
Payroll No No

Third Party Financing Source(s): various sources

On-The-Job Training: 25-30 hours
Classroom Training: 40 hours
Additional Training: Annual convention

Purchasing Co-ops
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Proprietary Software
Franchisee Intranet Platform

Co-op Advertising
Ad Templates
National Media
Social media
Website development
Email marketing
Loyalty program/app

10% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 10 - 20

Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

Business Experience:

  • General business experience

  • To calculate how much income a franchise owner can do at Motel 6 Franchise, may vary on factors like location, size etc., On the other side as a business owner your goals to maintain the quality of service while streaming sales high and expenses low. As any other franchise may include rent/mortgage, staffing/family, inventory supplies, utilities, administrative costs vise vera. Location to location and seasons the months costs may vary. Most franchises start up costs are typically fixed and they will cover most of the initial operating costs like signage, furniture, decoration and renovations.

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    Listing Tags

    Motel 6, lodging, travel, accommodations, motel, family travel
    Motel 6 Franchise Opportunity viewed 34400 times by investors.

    Legal Disclaimer: This information is not a franchise offering for Motel 6 and should not be construed as such. The Franchise Mall makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing a Motel 6 franchise opportunity, review that franchise's Franchise Disclosure Document (FDD) with an attorney and accountant.

    Motel 6

    Motel 6

    Motel 6
    4001 International Pkwy.
    Carrollton, TX


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