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We'll Leave the Light on for You!
Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition.
Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic.
The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.
Below is a quick comparison of Motel 6 against other Hotels/Motels/Inns franchises and business opportunities. For an in depth comparison of Motel 6 with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.
Franchise | Franchise Fee | Royalty | Advertising Fee | Development Costs |
AFM Hospitality Corporation | $35,000 | 3% | 4% | $2,000,000-$20,000,000 |
Aloft hotels | $185,050-$258,650 | 5.5% | $10,358,360-$26,620,860 | |
Aloha Hotels | N/A | $100,000 | ||
America's Best Inns & Suites | $15,000 | 17.50 -$22.50/room/mo. | $109,250-$5,836,500 | |
AmericInn | $39,500 | 5% | 3.25% | $221,286-$7,605,378 |
AmeriHost Franchise Systems | N/A | 4-5% | $3,700,000-$4,700,000 | |
Aston Hotels and Resorts | N/A | $250,000-$500,000 | ||
Atwell Suites | N/A | 5% | $8,820,308-$12,387,352 | |
Baymont by Wyndham | $26,000-$29,000 | 5% | 3.5% | $214,523-$7,155,641 |
Best Western | $45,000-$60,000 | $50,505-$24,773,188 | ||
Boarders Inn and Suites by Cobblestone Hotels | $20,000 | $2/room/day | .25/room/day | $46,649-$7,727,647 |
Budgetel Inns | N/A | $1,000,000 | ||
Cambria Suites | $60,000 | 5% | $12,576,100-$14,690,600 | |
Candlewood Suites | $50,000 | 5% | $7,807,040-$10,716,900 | |
Canopy | $75,000 | 5% | 4% | $44,872,050-$114,186,475 |
Centerstone | $17,000 | 2% | 2% | $47,149-$8,728,147 |
Choice Hotels | $10,000-$60,000 | Varies | Varies | $88,050-$13,166,100 |
Clarion | $40,000 | 4.25% | 3.25% | $519,750-$2,771,599 |
Clubhouse Inn | $30,000 | $30,000-$1,000,000 | ||
Cobblestone Inn and Suites | $35,000 | $3/room/day | .25/room/day | $64,799-$8,738,497 |
Comfort Inn | $50,000 | 5.65% | 3.85% | $307,125-$9,243,275 |
Comfort Suites | $50,000 | 5.65% | 3.85% | $307,125-$9,243,275 |
COMPASS by Margaritaville | N/A | $9,010,000-$31,395,000 | ||
Country Comfort | N/A | $2,000,000-$10,000,000 | ||
Country Hearth Inn | $40,000 | $1,000,000 | ||
Country Inns & Suites By Radisson | $50,000 | 5% | 2.5% | $1,916,178-$9,472,795 |
Courtyard By Marriott | $50,000-$90,000 | $11,131,210-$28,763,410 | ||
Crowne Plaza | $75,000 | 5% | $35,380,430-$70,256,900 | |
Curio Collection by Hilton | $75,000 | 5% | 4% | $3,592,500-$112,436,500 |
Days Inns Worldwide | $35,000-$38,000 | 5.5% | 3.8% | $231,156-$5,794,510 |
Dolce by Wyndham | $35,000-$50,000 | 5% | $743,675-$22,345,559 | |
Doubletree Hotels, Suites, Resorts, Clubs | $75,000 | 5% | 4% | $22,843,700-$79,169,000 |
Downtowner Inns | $6,000-$16,000 | 3% | 2.5% | $133,600-$2,602,000 |
Econo Lodge | $25,000 | 4.5% | 3.5% | $208,275-$938,645 |
Element Hotels | $60,000 | 5.5% | $10,972,610-$30,445,500 | |
Embassy Suites Hotels | $75,000 | 3.5% - 5.5% | 4% | $17,910,500-$85,492,500 |
EVEN Hotels | $75,000 | 5% | $16,697,959-$24,459,635 | |
Everhome Suites | N/A | $10,108,350-$12,101,869 | ||
Fairfield Inns | $50,000-$60,000 | 5.5% | $8,491,200-$22,730,300 | |
Four Points by Sheraton | $60,000 | $9,400,610-$25,923,410 | ||
GrandStay Residential Suites | $35,000 | 5% | 2% | $117,900-$10,090,200 |
GUESTHOUSE | $15,000 | 3%year1, 3.5%thereafter | 1.5% | $118,000-$1,918,500 |
Hampton Inn/Hampton Inn & Suites | $75,000 | 6% | 4% | $7,662,800-$20,306,500 |
Hard Rock Hotel | $50,000 | $118,010,666-$221,433,000 | ||
Hawthorn Suites | $40,000-$44,500 | 5.5% | 2.5% | $225,693-$12,785,326 |
Hilton Garden Inn | $75,000 | 5.5% | 4% | $13,045,500-$27,123,500 |
Hilton Hotels & Resorts | $75,000 | 5% | 4% | $30,581,105-$128,987,095 |
Holiday Inn | $50,000 | 5-6% | $8,993,365-$20,018,168 | |
Home2 Suites | $75,000 | 5% | 3.5% | $9,102,300-$17,456,500 |
HomeTowne Studios | $30,000 | 3% | $345,500-$1,238,500 | |
Homewood Suites by Hilton | $75,000 | 3.5% - 5.5% | 3.5% | $12,337,700-$25,972,000 |
Hospitality | $5,000-$15,000 | $35/rm/night | $133,600-$2,602,000 | |
Hotel Indigo | $75,000 | 5% | $18,314,275-$39,374,895 | |
Hotel RL | $40,000-$75,000 | 5% | 3.5% | $1,335,000-$36,191,500 |
Howard Johnson | $35,000-$38,000 | 4.5% | 4% | $336,552-$9,898,595 |
Hyatt | $60,000-$100,000 | $44,648,500-$1,541,430,000 | ||
Hyatt Centric | $100,000 | $29,373,500-$105,360,000 | ||
Hyatt House Hotels | $60,000-$100,000 | $15,269,000-$30,124,500 | ||
Hyatt Place Hotels | $60,000-$100,000 | $15,269,000-$30,124,500 | ||
InterContinental Hotels Group | $75,000 | 5% | $70,494,125-$103,087,610 | |
JW Marriott Hotels & Resorts | $50,000 | $5,000,000-$7,000,000 | ||
Key West Inns | $14,000 | 2% | 2% | $32,149-$8,713,147 |
Kimpton Hotels & Restaurants | $75,000 | 5% | $49,789,087-$70,127,050 | |
Knights Inn | $7,000 | $21/rm./mo. | $93,000-$6,277,500 | |
La Quinta | $55,000 | 4-4.5% | 4.5% | $3,822,657-$12,901,630 |
Le Meridien | N/A | $61,886,490-$96,761,490 | ||
Luxury Collection, The | N/A | $138,156,490-$214,086,490 | ||
Mainstay Suites | $30,000 | 5% | 2.5% | $290,825-$13,479,816 |
Margaritaville Hotels & Resorts | N/A | $10,175,000-$115,680,000 | ||
Marriott Conference Centers | $50,000 | $5,000,000-$7,000,000 | ||
Marriott Hotels & Resorts | $50,000 | $74,082,490-$176,017,490 | ||
Master Hosts Inns | $6,000-$16,000 | 3% | 2.5% | $133,600-$2,602,000 |
MGallery Hotel Collection | N/A | $50,412,500-$86,813,500 | ||
MHO Hotel | N/A | $59,400-$1,238,000 | ||
Microtel Inns & Suites | $43,000 | 6% | 2% | $5,709,119-$6,799,356 |
Motto by Hilton | $75,000 | 5% | 4% | $12,290,495-$67,951,775 |
Moxy Hotels | $75,000 | 5.5% | $10,309,910-$31,230,300 | |
My Place Hotels | $30,000 | $4,108,050-$5,709,950 | ||
Novotel | $50,000 | $1,000,000 | ||
NYLO Hotels | $60,000-$69,600 | 5% | 3.5% | $10,880,000-$14,800,000 |
Oasis Senior Advisors | $40,000-$70,000 | 10% | $59,290-$93,490 | |
Oyo Hotels | N/A | $97,700-$179,700 | ||
Park Inn by Radisson | $35,000 | 4.5% | 2% | $3,692,674-$20,934,027 |
Passport Inn | $6,000-$16,000 | 3% | 2.5% | $133,600-$2,602,000 |
Quality Inns | $25,000-$50,000 | 3.5%-5.25% | 1.25%-3.5% | $2,000,000-$10,000,000 |
Radisson | $75,000 | 5% | 2% | $13,942,060-$65,080,705 |
Radisson RED | $75,000 | $7,180,738-$33,494,350 | ||
Ramada Worldwide | $35,000 | 4.5% | 4% | $220,731-$9,291,313 |
Red Carpet Inn | $6,000-$16,000 | 3% | 2.5% | $133,600-$2,602,000 |
Red Collection, The | $30,000 | $787,000-$1,745,500 | ||
Red Lion Hotels and Inns | $40,000-$75,000 | 5% | 3.5% | $8,431,750-$36,598,000 |
Red Roof Inn | $30,000 | 4.5% | 4%(Marketing & Reservation Fee) | $203,500-$5,456,700 |
Regent International Hotels | N/A | $2,000,000 | ||
Registry Collection Hotels, The | N/A | $21,810,621-$35,601,522 | ||
Reverb hotel by Hard Rock | N/A | $15,445,000-$37,020,000 | ||
Rodeway Inns | $15,000 | 4.5% | 1.25%-3.5% | $118,825-$572,495 |
Scottish Inns | $6,000-$16,000 | 3% | 2.5% | $133,600-$2,602,000 |
Select Inn | N/A | $5,000,000 | ||
Settle Inn | $25,000 | 3%year 1, 3.5%thereafter | 2.25% | $2,763,290-$3,687,220 |
Signature Inn | $7,500 | $3,216,500-$6,275,000 | ||
SpringHill Suites | $60,000-$100,000 | $9,403,000-$26,051,800 | ||
Starwood Hotels & Resorts | N/A | $5,000,000 | ||
stayAPT Suites | N/A | $4,148,500-$7,616,000 | ||
Staybridge Suites | $55,000 | 5% | $15,352,595-$22,436,565 | |
Studio 6 | $20,000-$30,000 | 5% | 2% | $206,850-$9,621,350 |
Suburban | $30,000 | 4% | $149,175-$8,513,044 | |
Super 8 | $25,000-$28,000 | 5.5% | 3% | $233,200-$4,834,492 |
SureStay Hotel by Best Western | N/A | $186,225-$24,338,895 | ||
Tapestry Collection by Hilton | $75,000 | 5% | 4% | $3,005,105-$95,336,595 |
Tempo by Hilton | $75,000 | $16,056,445-$76,966,375 | ||
TownePlace Suites | $50,000-$100,000 | $9,180,100-$25,635,600 | ||
Trademark Collection Hotel | N/A | $198,558-$12,854,531 | ||
Travelodge Hotels | $35,000-$38,000 | 4.5% | 4% | $184,960-$8,424,593 |
Trend Hotels and Suites by My Place | N/A | up to 5% | $180,050-$2,848,700 | |
Tru by Hilton | $75,000 | 5% | 4% | $8,332,795-$13,542,175 |
TRYP by Wyndham | $39,500 | 5% | 4% | $15,120,019-$23,614,755 |
Unbound Collection by Hyatt, The | N/A | $27,357,500-$98,440,000 | ||
Vagabond Inns | $20,000 | 2.5% | $2,800,000-$5,800,000 | |
Value Place | $5,000 | 5% | $5,035,000-$7,031,000 | |
voco hotels | $75,000 | 0 | 0 | $15,963,880-$46,738,600 |
WaterWalk Hotels and Apartments | $50,000 | $19,960,000-$25,430,000 | ||
Wingate by Wyndham | $36,000-$40,500 | 4.5% | 4% | $375,465-$10,816,446 |
WoodSpring Suites | $50,000 | 5% | 2.5% | $5,035,000-$7,031,000 |
Wyndham Garden | $39,500 | 5% | 3% | $446,776-$14,378,293 |
Wyndham Grand | $39,500 | 5% | 3% | $446,776-$14,378,293 |
Wyndham Hotels & Resorts | $54,500 | 5% | 3% | $42,112,580-$69,188,897 |