Motel 6 vs Microtel Inns & Suites Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Motel 6 vs Microtel Inns & Suites including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Motel 6 Franchise	Microtel Inns & Suites Franchise
Investment	$206,850 - $8,823,850	$5,709,119 - $6,799,356
Franchise Fee	$25,000 - $35,000	$43,000
Royalty Fee	5%	6%
Advertising Fee	3.5%	2%
Year Founded	1962	1987
Year Franchised	1996	1988
Term Of Agreement	10-15 years	20 years
Term Of Agreement	10-15 years	20 years
Renewal Fee	50% of current franchisee fee	50% of current franchise fee
Business Experience Requirements
	Motel 6 Franchise	Microtel Inns & Suites Franchise
Experience	General business experience	General business experience
Financing Options
	Motel 6 Franchise	Microtel Inns & Suites Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/Yes	No/Yes
Start-up Costs	No/Yes	No/No
Equipment	No/Yes	No/Yes
Inventory	No/Yes	No/Yes
Receivables	No/No	No/Yes
Payroll	No/No	No/Yes
Training & Support
	Motel 6 Franchise	Microtel Inns & Suites Franchise
Training	On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention	-
Support	Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform	Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing	Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app	Co-op advertising, Ad slicks, National media, Regional advertising
Operations	10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 20 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)	30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 20 Absentee ownership of franchise is allowed.
Expansion Plans
	Motel 6 Franchise	Microtel Inns & Suites Franchise
US Expansion	-	-
Canada Expansion	No	No
International Expansion	Yes	Yes

Company Overviews

About Motel 6

We'll Leave the Light on for You!
 Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition. Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
 The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic. The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
 The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.

About Microtel Inns & Suites

BRILLIANTLY SIMPLE

Microtel by Wyndham® is a fast-growing, all-new construction hotel franchise brand in the Philippines and the U.S. Microtel by Wyndham’s proven track record of successful development, strong operating performance, and sustainable growth in the limited-service segment are what set it apart from the competition. With 300+ properties open and under construction worldwide, Microtel by Wyndham® is well positioned for continued growth.

Years of hotel management experience and innovative planning went into the development of the Microtel concept. Simply put, it involves offering the traveling public high quality product and service at value rates while keeping operating and development costs to a minimum. All Microtels are 100% new construction, thus assuring consistent expectation and experience.
Microtel® by Wyndham is an award-winning chain of more than 340 economy hotels located throughout North America, Mexico and the Philippines. Offering free cable TV and mattresses approved by the American Chiropractic Association, Microtel's MicroSaver rooms start as low as $35 per night and have queen size beds and built-in furniture.