Motel 6 vs Cobblestone Inn and Suites Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Motel 6 vs Cobblestone Inn and Suites including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Motel 6 Franchise
Cobblestone Inn and Suites Franchise
Investment $206,850 - $8,823,850$64,799 - $8,738,497
Franchise Fee $25,000 - $35,000$35,000
Royalty Fee 5%$3/room/day
Advertising Fee 3.5%.25/room/day
Year Founded 19622008
Year Franchised 19962012
Term Of Agreement 10-15 years20 years
Term Of Agreement 10-15 years20 years
Renewal Fee 50% of current franchisee fee-


Business Experience Requirements
 
Motel 6 Franchise
Cobblestone Inn and Suites Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Motel 6 Franchise
    Cobblestone Inn and Suites Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Motel 6 Franchise
    Cobblestone Inn and Suites Franchise
    Training On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention

    *5 days at Headquarters *14 days at the Hotel location *up to 14 days at each new Hotel location
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform-
    Marketing Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app-
    Operations 10% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10 - 20

    Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

    		90% are owner/Operators. 10% are investors Approx. 7 Full Time employees are necessary for each Hotel

    Expansion Plans
     
    Motel 6 Franchise
    Cobblestone Inn and Suites Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Motel 6

    We'll Leave the Light on for You!
     Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition. Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
     The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic. The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
     The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.

    Franchisor is seeking new franchise units throughout the U.S. and  Asia, Canada, Central America, Mexico and South America

    The total investment necessary to begin operation of a newly constructed 100 room Motel 6 Motel (excluding land acquisition costs) is $6,891,850 to $8,823,850 and a conversion 100 room Motel 6 Motel (excluding land acquisition costs) is $206,850 to $2,106,050. This includes $33,850 in fixed pre-opening fees, which must be paid to the franchisor or their affiliates.
    Veteran Incentives  $1,500 for training
    "Entrepreneur
    #96 in Franchise 500 for 2020.
    #197 in Franchise 500 for 2021.




    About Cobblestone Inn and Suites

    Cobblestone Inn and Suites are unique properties that offer superb curb appeal which gives our arriving guests a wonderful sense of arrival. These properties feature state of the art technology that allows for exceptional operation and marketing functionality. All guest rooms are enhanced with telecommunications and advanced business-oriented amenities such as high speed wireless internet access in all of the guest rooms and public spaces. Since our guest mix includes equal parts of leisure guests and business travelers, Cobblestone Inn and Suites helps our properties stay balanced seven days a week. Cobblestone is filling the lodging needs of many smaller communities by introducing our upper mid-scale all new build brands. This cohesive approach of community and entrepreneurship provides the catalyst for success for all shareholders. Cobblestone Inn and Suites' is "Paving the Future of Hotel Ownership"

    The total investment necessary to begin operation of a Cobblestone Inn and Suites franchised business is between $3,492,499 and $8,738,497 for a newly constructed hotel. This includes between $52,999 and $77,997 that must be paid to the franchisor or its affiliate(s).
    The total investment necessary to begin operation of a Cobblestone Inn and Suites franchised business is between $64,799 and $1,658,797 for the conversion of an existing hotel. This includes between $52,999 and $77,997 that must be paid to the franchisor or its affiliate(s).