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Below is an in-depth analysis and side-by-side comparison of Motel 6 vs Wyndham Hotels & Resorts including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $206,850 - $8,823,850 | $42,112,580 - $69,188,897 |
Franchise Fee | $25,000 - $35,000 | $54,500 |
Royalty Fee | 5% | 5% |
Advertising Fee | 3.5% | 3% |
Year Founded | 1962 | 1981 |
Year Franchised | 1996 | 1996 |
Term Of Agreement | 10-15 years | 15-20 YEARS |
Term Of Agreement | 10-15 years | 15-20 YEARS |
Renewal Fee | 50% of current franchisee fee | Negotiable, renewable |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention | On-The-Job Training: 3-4 days Classroom Training: 4 days Additional Training: Regional workshops |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform |
Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | Co-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 20 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)
| Absentee Ownership Allowed Number of Employees Required to Run: 10 - 15 |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
We'll Leave the Light on for You!
Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition.
Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic.
The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.
Wyndham Hotels and Resorts is an upscale full-benefit inn network with areas in business and get-away goals around the world. Inn pleasantries incorporate meeting spaces, eateries, business and wellness focuses. Resort areas offer golf, tennis, shorelines and spas. Wyndham Hotels and Resorts is a piece of Wyndham Worldwide, which spun off from Cendant Corporation in 2006.
As one of the world's biggest friendliness organizations, Wyndham Worldwide offers explorers around the world, and in addition inn financial specialists, engineers, and administrators, a wide suite of cordiality items and administrations crosswise over different settlement options and value ranges. We have manufactured a critical nearness in real friendliness showcases in the United States and all through the world.