Motel 6 vs Embassy Suites Hotels Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Motel 6 vs Embassy Suites Hotels including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Motel 6 Franchise
Embassy Suites Hotels Franchise
Investment $206,850 - $8,823,850$17,910,500 - $85,492,500
Franchise Fee $25,000 - $35,000$75,000
Royalty Fee 5%3.5% - 5.5%
Advertising Fee 3.5%4%
Year Founded 19621983
Year Franchised 19961984
Term Of Agreement 10-15 years20 years
Term Of Agreement 10-15 years20 years
Renewal Fee 50% of current franchisee feeSame as initial fee


Business Experience Requirements
 
Motel 6 Franchise
Embassy Suites Hotels Franchise
Experience
  • General business experience

  • Industry experience
  • General business experience
    		•

    Financing Options
     
    Motel 6 Franchise
    Embassy Suites Hotels Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/NoNo/Yes
    Payroll No/NoNo/Yes

    Training & Support
     
    Motel 6 Franchise
    Embassy Suites Hotels Franchise
    Training On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention Classroom Training: 32-38 hours
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet PlatformPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/appCo-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations 10% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10 - 20

    Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

    Number of employees needed to run franchised unit: 75

    Absentee ownership of franchise is allowed.

    Expansion Plans
     
    Motel 6 Franchise
    Embassy Suites Hotels Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Motel 6

    We'll Leave the Light on for You!
     Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition. Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
     The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic. The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
     The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.

    Franchisor is seeking new franchise units throughout the U.S. and  Asia, Canada, Central America, Mexico and South America

    The total investment necessary to begin operation of a newly constructed 100 room Motel 6 Motel (excluding land acquisition costs) is $6,891,850 to $8,823,850 and a conversion 100 room Motel 6 Motel (excluding land acquisition costs) is $206,850 to $2,106,050. This includes $33,850 in fixed pre-opening fees, which must be paid to the franchisor or their affiliates.
    Veteran Incentives  $1,500 for training
    "Entrepreneur
    #96 in Franchise 500 for 2020.
    #197 in Franchise 500 for 2021.




    About Embassy Suites Hotels

    Embassy Suites Hotels is a chain of hotels, which specializes in suite-style rooms. Owned by Hilton Hotels Corporation, Embassy Suites is an upscale chain of all-suite hotels which are often held in high esteem for their quality, value and service. A hotel test conducted by Consumer Reports gave Embassy Suites the highest rating in satisfaction in the "Upscale" category. All guest rooms of this chain feature a separate living area as well as a sleeping area. Like many hotels, guests can choose from a king sized bed or two double beds. The living area often consists of a sofa bed with matching chairs and a separate television. Most Embassy Suites hotels have an atrium style layout. The interior of the hotel may have a tropical rain forest setting complete with waterfall, bridges, and a large dining area. One of the key features of Embassy Suites is the "Cooked to Order Breakfast" which is essentially a breakfast buffet, complete with hot food, such as bacon, eggs or omelette's. In the evening, a complimentary "Manager's Reception" is always featured with alcoholic and non-alcoholic drinks for free, minus gratuity. Embassy Suites' 200+ hotels are mainly in the USA, though others exist in other countries.

    "Entrepreneur

    #82 in Franchise 500 for 2020.
    #133 in Franchise 500 for 2021.