Hilton Hotels & Resorts vs Motel 6 Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Hilton Hotels & Resorts vs Motel 6 including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Hilton Hotels & Resorts Franchise
Motel 6 Franchise
Investment $30,581,105 - $128,987,095$206,850 - $8,823,850
Franchise Fee $75,000$25,000 - $35,000
Royalty Fee 5%5%
Advertising Fee 4%3.5%
Year Founded 19191962
Year Franchised 19651996
Term Of Agreement 10 years10-15 years
Term Of Agreement 10 years10-15 years
Renewal Fee Same as initial fee50% of current franchisee fee


Business Experience Requirements
 
Hilton Hotels & Resorts Franchise
Motel 6 Franchise
Experience
  • Industry experience
  • General business experience

  • General business experience
    		•

    Financing Options
     
    Hilton Hotels & Resorts Franchise
    Motel 6 Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Hilton Hotels & Resorts Franchise
    Motel 6 Franchise
    Training On-The-Job Training Classroom TrainingOn-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention
    Support Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet PlatformPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
    Marketing Ad Templates National Media SEO Loyalty program/appCo-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app
    Operations

    Number of employees needed to run franchised unit: 150

    Absentee ownership of franchise is allowed.

    		 10% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10 - 20

    Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

    Expansion Plans
     
    Hilton Hotels & Resorts Franchise
    Motel 6 Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Hilton Hotels & Resorts

    Hilton is part of the portfolio of brands at Hilton Worldwide, which has hotels in more than 90 countries. Other Hilton Worldwide brands include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, DoubleTree by Hilton, Embassy Suites by Hilton, Hampton by Hilton, Hilton Garden Inn, Homewood Suites by Hilton, Home2 Suites by Hilton, Curio - A Collection by Hilton, Canopy by Hilton and Hilton Grand Vacations.

    Veteran Incentives  Varies
    ""   "Entrepreneur

    #101 in Franchise 500 for 2020.
    #132 in Franchise 500 for 2021.

    About Motel 6

    We'll Leave the Light on for You!
     Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition. Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
     The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic. The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
     The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.

    Franchisor is seeking new franchise units throughout the U.S. and  Asia, Canada, Central America, Mexico and South America

    The total investment necessary to begin operation of a newly constructed 100 room Motel 6 Motel (excluding land acquisition costs) is $6,891,850 to $8,823,850 and a conversion 100 room Motel 6 Motel (excluding land acquisition costs) is $206,850 to $2,106,050. This includes $33,850 in fixed pre-opening fees, which must be paid to the franchisor or their affiliates.
    Veteran Incentives  $1,500 for training
    "Entrepreneur
    #96 in Franchise 500 for 2020.
    #197 in Franchise 500 for 2021.