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Below is an in-depth analysis and side-by-side comparison of Motel 6 vs NYLO Hotels including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $206,850 - $8,823,850 | $10,880,000 - $14,800,000 |
Franchise Fee | $25,000 - $35,000 | $60,000 - $69,600 |
Royalty Fee | 5% | 5% |
Advertising Fee | 3.5% | 3.5% |
Year Founded | 1962 | - |
Year Franchised | 1996 | - |
Term Of Agreement | 10-15 years | - |
Term Of Agreement | 10-15 years | - |
Renewal Fee | 50% of current franchisee fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 20 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)
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Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
We'll Leave the Light on for You!
Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition.
Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic.
The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.
NYLO has set the goal of having 50 hotels open or under construction by end of 2012. This includes both NYLO and XP by NYLO hotels. NYLO's growth plan will be accomplished by pursuing two avenues simultaneously: 1. Corporate owned, developed and operated hotels, and 2. Franchise agreements with third party owners, developers and operators. As a core part of its business plan, NYLO made the strategic decision not to launch the franchising until it had developed, constructed and operated at least a few corporately owned hotels in order to fully understand the product from a developer's perspective. NYLO will continue to corporately develop, own and operated additional hotels going forward; however, franchising will play an increasingly significant role in the brand's growth. NYLO first made the brands available for franchising in February 2008 and has filed a franchise disclosure document (FDD) in 47 states and is therefore licensed to sell franchises in 47 states. NYLO offers developers and franchisees an innovative concept that is efficient to construct and the personal support of its experienced senior management team.