Motel 6 vs Value Place Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Motel 6 vs Value Place including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$206,850 - $8,823,850 | $5,035,000 - $7,031,000 |
Franchise Fee |
$25,000 - $35,000 | $5,000 |
Royalty Fee |
5% | 5% |
Advertising Fee |
3.5% | - |
Year Founded |
1962 | 2003 |
Year Franchised |
1996 | 2004 |
Term Of Agreement |
10-15 years | 20 years |
Term Of Agreement |
10-15 years | 20 years |
Renewal Fee |
50% of current franchisee fee | 50% of current fran. fee |
Business Experience Requirements |
Experience |
General business experience | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | No/No |
Start-up Costs |
No/Yes | No/No |
Equipment |
No/Yes | No/No |
Inventory |
No/Yes | No/No |
Receivables |
No/No | No/No |
Payroll |
No/No | No/No |
Training & Support |
Training |
On-The-Job Training: 25-30 hours
Classroom Training: 40 hours
Additional Training: Annual convention
| - |
Support |
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Proprietary Software
Franchisee Intranet Platform | - |
Marketing |
Co-op Advertising
Ad Templates
National Media
Social media
SEO
Website development
Email marketing
Loyalty program/app | - |
Operations |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 20
Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)
| - |
Expansion Plans |
US Expansion |
- | - |
Canada Expansion |
No | No |
International Expansion |
Yes | No |
Company Overviews
About Motel 6
We'll Leave the Light on for You!
Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition.
Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic.
The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.
Franchisor is seeking new franchise units throughout the U.S. and Asia, Canada, Central America, Mexico and South America
The total investment necessary to begin operation of a newly constructed
100 room Motel 6 Motel (excluding land acquisition costs) is $6,891,850
to $8,823,850 and a conversion 100 room Motel 6 Motel (excluding land
acquisition costs) is $206,850 to $2,106,050. This includes $33,850 in
fixed pre-opening fees, which must be paid to the franchisor or their
affiliates.
Veteran Incentives $1,500 for training
#96 in Franchise 500 for 2020.
#197 in Franchise 500 for 2021.
About Value Place
Convenient Options for Temporary Housing
Enjoy the convenience of fully furnished suites and amenities that help you
feel at home. Whether you’re traveling for work, moving to a new city,
visiting family, remodeling you home, or you just need a place to stay
for a while, we’re here for you. With nearly 300 locations across the country - and new hotels opening this year - it’s easy to find the WoodSpring Suites hotel that meets your needs.
How to Save Even More With Our Monthly Pre-Paid Rates
- Search for your destination on WoodSpring.com with a date range of 28+ nights.
- Look for our exclusive "Stay Longer and Save” rates.
- Pre-pay for the first 28 nights of your stay when you check in, then pay every 28-nights for the rest of your stay.
- The price you see, plus taxes and fees, is the price you’ll pay.
The rate you see is the discounted rate for your 28+ night stay.
Planning a shorter visit? Check out our affordable weekly rates.