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Updated RecentlyMotel 6 vs Downtowner Inns Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Motel 6 vs Downtowner Inns including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $206,850 - $8,823,850 | $133,600 - $2,602,000 |
| Franchise Fee | $25,000 - $35,000 | $6,000 - $16,000 |
| Royalty Fee | 5% | 3% |
| Advertising Fee | 3.5% | 2.5% |
| Year Founded | 1962 | 1982 |
| Year Franchised | 1996 | 1982 |
| Term Of Agreement | 10-15 years | - |
| Term Of Agreement | 10-15 years | - |
| Renewal Fee | 50% of current franchisee fee | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | Hospitality International's Marketing Team works in concert with the Franchise Development Team for the purpose of finding new resources to attract new guests and to retain the current guest base of our franchised locations. In addition, the two teams collaborate to discover creative and cost effective ways to promote Hospitality International's five brands to encourage brand recognition and loyalty. Increasing Reservations is a key component of the Marketing Department's responsibility. Therefore, Corporate Discount Programs, Advertising and E-commerce efforts all combine to support and enhance our Reservation Services. |
| Operations |
10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 - 20 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)
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Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Motel 6
We'll Leave the Light on for You!
Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition.
Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic.
The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.
Veteran Incentives $1,500 for training
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#96 in Franchise 500 for 2020.
About Downtowner Inns
Downtowner Inns and Downtowner Inns & Suites are generally limited service facilities in city centers or downtown locations that seek an economy level room rate.