Motel 6 vs Downtowner Inns Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Motel 6 vs Downtowner Inns including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Motel 6 Franchise
Downtowner Inns Franchise
Investment $206,850 - $8,823,850$133,600 - $2,602,000
Franchise Fee $25,000 - $35,000$6,000 - $16,000
Royalty Fee 5%3%
Advertising Fee 3.5%2.5%
Year Founded 19621982
Year Franchised 19961982
Term Of Agreement 10-15 years-
Term Of Agreement 10-15 years-
Renewal Fee 50% of current franchisee fee-


Business Experience Requirements

 
Motel 6 Franchise
Downtowner Inns Franchise
Experience
  • General business experience
  • -

    Financing Options

     
    Motel 6 Franchise
    Downtowner Inns Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Motel 6 Franchise
    Downtowner Inns Franchise
    Training On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform-
    Marketing Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/appHospitality International's Marketing Team works in concert with the Franchise Development Team for the purpose of finding new resources to attract new guests and to retain the current guest base of our franchised locations. In addition, the two teams collaborate to discover creative and cost effective ways to promote Hospitality International's five brands to encourage brand recognition and loyalty. Increasing Reservations is a key component of the Marketing Department's responsibility. Therefore, Corporate Discount Programs, Advertising and E-commerce efforts all combine to support and enhance our Reservation Services.
    Operations 10% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10 - 20

    Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Motel 6 Franchise
    Downtowner Inns Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Motel 6

    We'll Leave the Light on for You!
     Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition. Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
     The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic. The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
     The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.

    Franchisor is seeking new franchise units throughout the U.S. and  Asia, Canada, Central America, Mexico and South America

    The total investment necessary to begin operation of a newly constructed 100 room Motel 6 Motel (excluding land acquisition costs) is $6,891,850 to $8,823,850 and a conversion 100 room Motel 6 Motel (excluding land acquisition costs) is $206,850 to $2,106,050. This includes $33,850 in fixed pre-opening fees, which must be paid to the franchisor or their affiliates.
    Veteran Incentives  $1,500 for training
    "Entrepreneur
    #96 in Franchise 500 for 2020.
    #197 in Franchise 500 for 2021.




    About Downtowner Inns

    Downtowner Inns and Downtowner Inns & Suites are generally limited service facilities in city centers or downtown locations that seek an economy level room rate.

     
    These locations are made visible to potential guests from around the globe who seek to find clean, comfortable lodging at a price that represents great value in the local market.
     
    Owners who seek to maximize the "bottom line" of their investments and maintain the ability to manage their own facilities and room rates have long chosen the Downtowner Inns brand.
     
    With Downtowner Inns, you can also rely on personal and prompt common sense service.