Motel 6 vs Super 8 Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Motel 6 vs Super 8 including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Motel 6 Franchise
Super 8 Franchise
Investment $206,850 - $8,823,850$233,200 - $4,834,492
Franchise Fee $25,000 - $35,000$25,000 - $28,000
Royalty Fee 5%5.5%
Advertising Fee 3.5%3%
Year Founded 19621974
Year Franchised 19961976
Term Of Agreement 10-15 years20 years
Term Of Agreement 10-15 years20 years
Renewal Fee 50% of current franchisee fee-


Business Experience Requirements
 
Motel 6 Franchise
Super 8 Franchise
Experience
  • General business experience
    		• Developer, owner, or real estate group with hospitality experience, credit and financial approval, and acceptable background check.

    Financing Options
     
    Motel 6 Franchise
    Super 8 Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesYes/No
    Start-up Costs No/YesYes/No
    Equipment No/YesNo/Yes
    Inventory No/YesYes/Yes
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Motel 6 Franchise
    Super 8 Franchise
    Training On-The-Job Training: 25-30 hours Classroom Training: 40 hours Additional Training: Annual convention A comprehensive suite of learning opportunities designed to help you run your business. Our hands-on curriculum includes: General Manager Orientation: Our GM orientation (Strategic Training for Exceptional Performance - S.T.E.P.) is a 5 day program which focuses on the brand tools and resources designed to optimize your business’s performance. We provide year round training to all owners and will tailor your training for your needs. On-The-Job Training: 3-4 days Classroom Training: 4 days Additional Training: Regional workshops; customized property training
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet PlatformNewsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
    Marketing Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/appCo-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations 10% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10 - 20

    Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

    		 International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    Expansion Plans
     
    Motel 6 Franchise
    Super 8 Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Motel 6

    We'll Leave the Light on for You!
     Thanks to one of the most successful ad campaigns in the history of the hotel industry, Motel 6 enjoys strong brand awareness and high guest loyalty. After more than 40 years, Motel 6 is still a true American icon and continues to outperform the competition. Founded in 1962 in Santa Barbara, California, Motel 6 is synonymous with a great travel value. The first Motel 6 in Santa Barbara still leaves the light on today, but a lot has changed for the motel chain that pioneered the first real economy motel designed for the no-frills traveler.
     The original price of a night's stay at Motel 6 was just $6.00, and thus established the brand name for an American classic. The promise of the lowest price of any national chain and a clean, comfortable room are Motel 6 virtues. Motel 6 is a household name, synonymous with quality and value. It enjoys the highest brand recognition factor of any economy lodging brand.
     The brand continues to grow and currently has approximately 1,200 locations with more than 120,000 rooms in the United States and Canada. Part of G6 Hospitality, Motel 6 is the largest owned and operated hotel chain in North America.

    Franchisor is seeking new franchise units throughout the U.S. and  Asia, Canada, Central America, Mexico and South America

    The total investment necessary to begin operation of a newly constructed 100 room Motel 6 Motel (excluding land acquisition costs) is $6,891,850 to $8,823,850 and a conversion 100 room Motel 6 Motel (excluding land acquisition costs) is $206,850 to $2,106,050. This includes $33,850 in fixed pre-opening fees, which must be paid to the franchisor or their affiliates.
    Veteran Incentives  $1,500 for training
    "Entrepreneur
    #96 in Franchise 500 for 2020.
    #197 in Franchise 500 for 2021.




    About Super 8

    Super 8's name is derived from its unique room rate- - $8.88 every night- - when the principal area opened in 1974 in Aberdeen, South Dakota.

    Super 8 Worldwide® is the world's biggest economy lodging chain with more than 2,200 properties in the U.S., Canada, and China. Super 8 has as of late propelled a brand invigorate with another logo and a crisp, new inside and outside outline program. Visitors can rely on upon each Super 8 to convey: complimentary SuperStart® breakfast, free fast web get to, updated shower conveniences, free in-room espresso, kids under 17 remain free, and free premium link or satellite TV.

    The total investment necessary to begin operation of a Super 8 franchise for a 65 room new construction facility ranges from $3,672,673 to $4,834,492.
    The total investment necessary to begin operation of a Super 8
    franchise for a 100 room conversion facility ranges from $233,200 to $2,181,300.
    Land acquisition costs are not included in these ranges.
    The above amounts include a range of $33,600 to $62,925 that must be paid to the franchisor or an affiliate.

    Founded in 1974, Super 8 Motels has been franchising since 1976

    "Top      "Entrepreneur
    #70 in Canada's Top franchises.
    #106 in Franchise 500 for 2020.
    #179 in Franchise 500 for 2020.