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Below is an in-depth analysis and side-by-side comparison of Captain Tony's vs Extreme Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $197,550 - $389,800 | $209,200 - $462,500 |
Franchise Fee | $10,000 - $20,000 | $30,000 |
Royalty Fee | 4.5% w/cap | 5% |
Advertising Fee | 2% | 1% |
Year Founded | 1972 | 1994 |
Year Franchised | 1985 | 2000 |
Term Of Agreement | 20 years | 15 years |
Term Of Agreement | 20 years | 15 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/Yes | No/Yes |
Payroll | No/Yes | No/Yes |
Training & Support |
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Training | On-The-Job Training: up to 168 hours | While our pizza may be extreme, you don’t have to be. The Extreme Team is dedicated to providing you everything you need for success. All Extreme Pizza franchisees are thoroughly trained in all facets of the business operations, marketing, finance, inventory control, food preparation, purchasing and scheduling. Our training, combined with our negotiated vendor pricing, allow our restaurants to maintain impressive overall cost controls. Our intensive and extensive 6-week training program we believe prepares you for everything that might come your way while owning a local fast-fresh, made-to-order pizza business. Prior to opening a new location, we require that all franchisees be thoroughly trained in all facets of running a pizza business. As part of the initial franchise fee, we provide hands-on training at our Extreme Pizza® corporate offices and restaurants in San Francisco and on location as well. While in San Francisco, new franchisees work with the corporate training team for up to 4 weeks where they learn food and product preparation, food and labor management, human resource management, customer relations, financial management, inventory and cost control and marketing. Additional on-site training in the new restaurant for 2 weeks solidifies the training in your actual local restaurant kitchen and community. |
Support | Purchasing Co-ops Toll-Free Line Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Of course it’s impossible to learn everything in six weeks that our team has learned in more than twenty years of a doing business. Which is why we provide you with a rock-solid support system to help you throughout your entire Extreme Pizza franchise experience. Once your store is up and running, an Extreme Pizza business coach, and the rest of the corporate team, will be available for ongoing support and training. As necessary, we will make visits to your location to provide one-on-one counsel. Additionally we will provide group training sessions open to all franchisees throughout the year, and will offer the opportunity to attend regional meetings and seminars that will enable you to meet and mingle with other franchisees in the Extreme Pizza system. |
Marketing | Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks |
Operations | Absentee Ownership Allowed
Number of employees needed to run franchised unit: 5 - 10
100% of current franchisees are owner/operators |
Number of employees needed to run franchised unit: 7 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
Michael J. Martella always believed his father's pizza was the best in the world. When the elder Martella, Antonio, opened the first Captain Tony's Pizza & Pasta Emporium in 1972, everyone in the family pitched in. When Michael graduated from college and began a career as a stockbroker, the pizzas he tried as he traveled around the country just didn't measure up to his father's. Realizing they had a superior product and concept, Michael tried to convince his father to expand the company, but Antonio wasn't interested. In 1987, Michael founded Captain Tony's Inc. and began franchising the restaurant. Each Captain Tony's location serves a variety of entrre and dessert pizzas, submarine sandwiches, pastas and salads. The franchise has restaurants in Great Britain as well as the United States.
Seeking new franchisees throughout the U.S. , Asia, Canada, Central America, Middle East, Mexico, Philippines, South America and Western Europe
Extreme Pizza® began in 1994 in a small 20 seat location on Fillmore Street in downtown San Francisco. Since then we have added new menu items and have been awarded many accolades over the years including "Best Pizza in San Francisco”, the East Bay and in other Bay Area communities numerous times.
Extreme - From the Start
Todd Parent-Founder It’s only natural that CEO Todd Parent would be the founder of a fresh concept named... Extreme Pizza. Born within the New York Metropolitan Area, Todd grew up on pizza. An avowed fan of extreme sports such as mountain biking, windsurfing, sailing, kite sailing and downhill skiing, Todd used his love for fierce competition and his culinary roots to formulate a concept devoted to serving the perfect pizza.