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Updated RecentlyCaptain Tony's vs MidiCi The Neapolitan Pizza Company Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Captain Tony's vs MidiCi The Neapolitan Pizza Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $197,550 - $389,800 | $611,616 - $752,948 |
| Franchise Fee | $10,000 - $20,000 | $46,000 |
| Royalty Fee | 4.5% w/cap | - |
| Advertising Fee | 2% | - |
| Year Founded | 1972 | - |
| Year Franchised | 1985 | - |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Helpful skills include management of personnel, guest service and bookkeeping. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: up to 168 hours | Four- to six-week Initial Training Program at MidiCi University in Los Angeles at MidiCi The Neapolitan Pizza Company’s Global Headquarters |
| Support | Purchasing Co-ops Toll-Free Line Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | MidiCi The Neapolitan Pizza Company provides the following support for franchisees: Four- to six-week Initial Training Program at MidiCi University in Los Angeles at MidiCi The Neapolitan Pizza Company’s Global Headquarters 10 days of opening support PR and Grand Opening support Ongoing field visits Franchisor support from a team of 100 people at our Global Headquarters |
| Marketing | Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Absentee Ownership Allowed
Number of employees needed to run franchised unit: 5 - 10
100% of current franchisees are owner/operators | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Captain Tony's
Michael J. Martella always believed his father's pizza was the best in the world. When the elder Martella, Antonio, opened the first Captain Tony's Pizza & Pasta Emporium in 1972, everyone in the family pitched in. When Michael graduated from college and began a career as a stockbroker, the pizzas he tried as he traveled around the country just didn't measure up to his father's. Realizing they had a superior product and concept, Michael tried to convince his father to expand the company, but Antonio wasn't interested. In 1987, Michael founded Captain Tony's Inc. and began franchising the restaurant. Each Captain Tony's location serves a variety of entrre and dessert pizzas, submarine sandwiches, pastas and salads. The franchise has restaurants in Great Britain as well as the United States.
Seeking new franchisees throughout the U.S. , Asia, Canada, Central America, Middle East, Mexico, Philippines, South America and Western Europe
About MidiCi The Neapolitan Pizza Company
MidiCi The Neapolitan Pizza Company is a fast-fine pizza franchise that brings friends together. We opened our first restaurant to great fanfare in Los Angeles in 2015; we plan to open 50 by the end of 2017, and we aim to open 1,000 locations within 20 years. Why are we confident? Because people love pizza, they love personalization, and they love quality. But even more than that, they love spending time with one another.
MidiCi, pronounced Mee-Dee-Chee means "You Tell Me" in Italian. We offer fully personalized pizzas baked-to-order in a traditional wood-fired brick oven made from the stones of Naples. Staying true to its Neapolitan roots, the pizza dough is created with only four fine ingredients - double zero and Neapolitan flour, sea salt, pure water and yeast. Garnishes are derived from authentic crushed GMO-free Neapolitan tomatoes, "white gold” mozzarella di buffala and Italian cold-pressed extra virgin olive oil. MidiCi also serves hand-tossed salads, small bites, desserts including Nutella® pizza, coffee, beer and wine.