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Updated RecentlyTaco Bell vs Roy Rogers Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Taco Bell vs Roy Rogers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $152,250 - $3,049,100 | $767,250 - $1,580,950 |
| Franchise Fee | $25,000 - $45,000 | $30,000 |
| Royalty Fee | 5.5% | 5% |
| Advertising Fee | 4.25% | 3% |
| Year Founded | 1962 | 1968 |
| Year Franchised | 1964 | 2003 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Multi-unit Operations Background Restaurant, retail and/or gas convenience experience Geographically Desirable Open to locate in a strategic market and have local market knowledge Experience/skills Run a successfull business, with p/l responsibility, and development experience Team Builder Experience in staffing and retaining employees, demonstrated leadership skills A culture fit with taco bell Commitment to world class operations with strong recognition mindset Financial Strength Minimum of $750,000 liquid assets and $1,500,000 net worth | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/No | No/Yes |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/Yes |
| Payroll | No/No | No/Yes |
Training & Support |
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| Training | Available at headquarters, Additional training available | On-The-Job Training: 25 hours Classroom Training: 25 hours |
| Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Purchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
| Marketing | Co-op advertising, National media, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About Taco Bell
After leaving the Marine Corps at 23, Glen Bell came home to San
Bernardino, California and opened a hot dog stand. But his real interest
was in alternative menu items, so he began selling tacos for 19 cents
from a side window of the hot dog stand. When the tacos proved as
popular as he had hoped, he started opening Taco Tia stands where tacos
were the stars of the menu. In 1962, Bell sold the Taco Tia brand to his
partners and opened the first Taco Bell in Downey, California.
Franchising began two years later. Taco Bell is the country's driving Mexican-propelled snappy administration eatery (QSR) mark. We serve made-to-request and adaptable tacos and burritos, among other craveable decisions, and are the primary QSR eatery to offer American Vegetarian Association (AVA)- confirmed menu items. Taco Bell and our more than 350 establishment associations work over 6,500 eateries throughout the United States that gladly serve around 40 million clients consistently.
Outside of our eateries, individuals can simply get to the Taco Bell mark through our Mobile Ordering and Payment App. In 2014, Taco Bell turned into the main QSR to dispatch a versatile application at eateries across the nation for both drive-through and feasting orders. Notwithstanding the portable application, individuals can arrange their most loved menu things by means of desktop on Ta.co or for conveyance through our association with DoorDash.
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About Roy Rogers
Roy Rogers' restaurants provide a wide variety of appealing, prepared-to-order foods with quality and freshness that set a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the 'Big Three' - hamburgers, chicken and roast beef. Our "Choose any side" option includes French fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique...a difference our guests notice. There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it's a combination of many strategic, operational and promotional elements - all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.
WHY ROYS?: Widespread Appeal
At Roy Rogers Restaurants, there's something for everyone, as evident by the diversity of our guests. On any given day, Roy Rogers widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.
Fresh, Prepared-to-Order Products
Inviting, Comfortable Decor