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Updated RecentlySlumberland vs Compagnia del Mobile Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Slumberland vs Compagnia del Mobile including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $545,500 - $1,994,000 | $60,000 - $130,000 |
| Franchise Fee | $30,000 - $50,000 | $5,000 |
| Royalty Fee | 3% | 2% |
| Advertising Fee | 1% | - |
| Year Founded | 1967 | 1939 |
| Year Franchised | 1977 | 1960 |
| Term Of Agreement | 10 years | 5 years |
| Term Of Agreement | 10 years | 5 years |
| Renewal Fee | - | $1K |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/No |
| Inventory | No/No | Yes/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | Ongoing both on site & at corporate office On-The-Job Training: 200+ hours Classroom Training: 26 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
| Marketing | Slumberland Furniture's marketing philosophy combines convenient, high profile locations with name brand merchandise, high impact advertising, and a value-added approach to the customer. Advertising is a key component of our marketing strategy. Slumberland is a dominant advertiser and we strive to be #1 in top-of-mind-awareness for home furnishings. Another important element of our marketing philosophy is the value-added approach. We were one the first retailers to offer an extended comfort guarantee on mattresses, one part of our Mattress Plus program which includes: *60 night 100% comfort guarantee *Mattress removal option with delivery of a new set *Guaranteed low price: we won't be undersold! We are always seeking new ways to provide value to the customer to make Slumberland the store of choice in every market. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, Regional advertising |
| Operations |
Absentee Ownership Allowed Number of Employees Required to Run: 10 |
International franchisees required to buy multiple units/master licenses; 20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | No | - |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Slumberland
Slumberland is a privately held company with 50 years experience in the furniture industry, and over 40 years of franchising experience. Since first opening as a mattress specialty shop in 1967, we have expanded our product mix and grown to 53 corporate and 74 franchise stores across 12 states. We enjoy a strong brand position in the US furniture industry with unbroken consecutive years of growth. Slumberland holds the largest combined market in share in the Central and Midwest United States and is the region’s premier home furnishing retailer.
Seeking new franchise units in the following states:
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About Compagnia del Mobile
Compagnia del Mobile specializes in offering the general public, trade professionals, residential and commercial developers, distributors, independent dealers, and franchisees a full line of italian designer home furnishings including dining rooms and bedrooms, kitchen and bathroom cabinets, designer doors, custom-made closets, and living rooms. We are the exclusive manufacturer and distributor for the family of products of FEG, and Salvarani. Our several departments -wholesale, retail and residential construcion- work together to bring these italian designed masterpieces into the market. Since its inception, Salvarani has made its name not only with it fine products but also creating a cycling championship team, sponsoring events such as the Beatle's first concert in Italy in 1965, and being present at the famous Museum of Modern Art (MOMA) in New York with its awarded Long Line Model. Today, the Salvarani manufacturing plant is housed in a 1,300,000 sq. ft. facility in Giussano, near Milan. Italy's first kitchen cabinet maker updated and rebuilt its factory to include the latest technology and at the same time preserving the italian tradition of fine craftmanship. Gruppo Feg adopted an industrial dimension by specializing in the design and creation of large scale furniture and the production of veneers. In the early 1990s. Feg started expanding its range to all types of home furniture in collaboration with famous designers, including modular systems for the living area, custom-made closets, beds and soft furnishings.