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Updated RecentlySlumberland vs Country Clutter Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Slumberland vs Country Clutter including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $545,500 - $1,994,000 | $164,900 - $350,900 |
| Franchise Fee | $30,000 - $50,000 | $25,000 |
| Royalty Fee | 3% | 5.5% |
| Advertising Fee | 1% | - |
| Year Founded | 1967 | 1991 |
| Year Franchised | 1977 | 1992 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | Ongoing both on site & at corporate office On-The-Job Training: 200+ hours Classroom Training: 26 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Slumberland Furniture's marketing philosophy combines convenient, high profile locations with name brand merchandise, high impact advertising, and a value-added approach to the customer. Advertising is a key component of our marketing strategy. Slumberland is a dominant advertiser and we strive to be #1 in top-of-mind-awareness for home furnishings. Another important element of our marketing philosophy is the value-added approach. We were one the first retailers to offer an extended comfort guarantee on mattresses, one part of our Mattress Plus program which includes: *60 night 100% comfort guarantee *Mattress removal option with delivery of a new set *Guaranteed low price: we won't be undersold! We are always seeking new ways to provide value to the customer to make Slumberland the store of choice in every market. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad slicks |
| Operations |
Absentee Ownership Allowed Number of Employees Required to Run: 10 |
26% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | No | Yes |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Slumberland
Slumberland is a privately held company with 50 years experience in the furniture industry, and over 40 years of franchising experience. Since first opening as a mattress specialty shop in 1967, we have expanded our product mix and grown to 53 corporate and 74 franchise stores across 12 states. We enjoy a strong brand position in the US furniture industry with unbroken consecutive years of growth. Slumberland holds the largest combined market in share in the Central and Midwest United States and is the region’s premier home furnishing retailer.
Seeking new franchise units in the following states:
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About Country Clutter
NO LONGER FRANCHISING
Back in the mid-1980s, firefighters Ken Petersen and Tom Brady were looking for several ways to supplement their income; they refurbished and sold homes and later founded a four-store oak furniture chain. When construction began on an outlet mall in the pair's hometown of Vacaville, California, Petersen and Brady toyed with the idea of opening an oak accessories store in the center. At the suggestion of Petersen's wife Trease, the partners instead decided to open a gifts and collectibles store and in 1991 launched their first Country Clutter store. After opening a few more locations, Petersen and Brady turned their attention to franchising and started Country Visions with Scott Jacobs, now president of the company, to act as franchisor of the concept.
When you join the Country Visions establishment framework, you will profit by a standout amongst the most exceptional operational frameworks in the country.
You will access broad systems administration assets, including favored national sellers who offer volume rebates and restrictive items; showcasing support; best in class purpose of offer, stock administration and PC emotionally supportive networks; and national establishment traditions for direct establishment systems administration and preparing.
You will likewise be prepared by an expert staff at the Country Visions University in visual promoting, valuing methodologies, client administration, advertising and PC frameworks, and in addition representative inspiration and advancement.