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Updated RecentlySlumberland vs Decorating Den Interiors Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Slumberland vs Decorating Den Interiors including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $545,500 - $1,994,000 | $52,580 - $70,355 |
| Franchise Fee | $30,000 - $50,000 | $39,900 |
| Royalty Fee | 3% | 7-9% |
| Advertising Fee | 1% | - |
| Year Founded | 1967 | 1969 |
| Year Franchised | 1977 | 1970 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | Yes/No |
| Start-up Costs | No/No | Yes/No |
| Equipment | No/No | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | Ongoing both on site & at corporate office On-The-Job Training: 200+ hours Classroom Training: 26 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Purchasing cooperatives |
| Marketing | Slumberland Furniture's marketing philosophy combines convenient, high profile locations with name brand merchandise, high impact advertising, and a value-added approach to the customer. Advertising is a key component of our marketing strategy. Slumberland is a dominant advertiser and we strive to be #1 in top-of-mind-awareness for home furnishings. Another important element of our marketing philosophy is the value-added approach. We were one the first retailers to offer an extended comfort guarantee on mattresses, one part of our Mattress Plus program which includes: *60 night 100% comfort guarantee *Mattress removal option with delivery of a new set *Guaranteed low price: we won't be undersold! We are always seeking new ways to provide value to the customer to make Slumberland the store of choice in every market. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, National media, Regional advertising |
| Operations |
Absentee Ownership Allowed Number of Employees Required to Run: 10 |
Franchise can be run from home. 1% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | No | Yes |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Slumberland
Slumberland is a privately held company with 50 years experience in the furniture industry, and over 40 years of franchising experience. Since first opening as a mattress specialty shop in 1967, we have expanded our product mix and grown to 53 corporate and 74 franchise stores across 12 states. We enjoy a strong brand position in the US furniture industry with unbroken consecutive years of growth. Slumberland holds the largest combined market in share in the Central and Midwest United States and is the region’s premier home furnishing retailer.
Seeking new franchise units in the following states:
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About Decorating Den Interiors
In 1969 Steve Bursten started Interiors by Decorating Den to offer interior decorating services to working couples and individuals who didn't have the time to shop for home d'r themselves. Today franchisees work out of custom-designed vans, bringing drapery, furniture, carpet and wall covering samples to the customer's home or office. There the franchisee helps the customer select everything from window treatments to furniture to artwork.
All franchisees go through 80 hours of initial training at Decorating Den Lifestyle University. That is followed up by six months of classroom work, home study, meetings, seminars and on-the-job training that may include working with an experienced decorator.