Slumberland vs Aaron's Sales & Lease Ownership Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Slumberland vs Aaron's Sales & Lease Ownership including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Slumberland Franchise
Aaron's Sales & Lease Ownership Franchise
Investment $545,500 - $1,994,000$283,270 - $852,975
Franchise Fee $30,000 - $50,000$50,000
Royalty Fee 3%6%
Advertising Fee 1%-
Year Founded 19671955
Year Franchised 19771992
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee -$2.5K


Business Experience Requirements
 
Slumberland Franchise
Aaron's Sales & Lease Ownership Franchise
Experience
  • General business experience
  • Industry experience, marketing skills preferred, but not necessary; strong understanding of retail business and commitment to customer service

  • General business experience
    		•

    Financing Options
     
    Slumberland Franchise
    Aaron's Sales & Lease Ownership Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/No
    Start-up Costs No/NoNo/No
    Equipment No/NoNo/No
    Inventory No/NoNo/Yes
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Slumberland Franchise
    Aaron's Sales & Lease Ownership Franchise
    Training Ongoing both on site & at corporate office On-The-Job Training: 200+ hours Classroom Training: 26 hours -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing Slumberland Furniture's marketing philosophy combines convenient, high profile locations with name brand merchandise, high impact advertising, and a value-added approach to the customer. Advertising is a key component of our marketing strategy. Slumberland is a dominant advertiser and we strive to be #1 in top-of-mind-awareness for home furnishings. Another important element of our marketing philosophy is the value-added approach. We were one the first retailers to offer an extended comfort guarantee on mattresses, one part of our Mattress Plus program which includes: *60 night 100% comfort guarantee *Mattress removal option with delivery of a new set *Guaranteed low price: we won't be undersold! We are always seeking new ways to provide value to the customer to make Slumberland the store of choice in every market. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Co-op advertising, Ad slicks, National media, Regional advertising
    Operations Absentee Ownership Allowed

    Number of Employees Required to Run: 10

    		International franchisees required to buy multiple units/master licenses; 90% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6

    Absentee ownership of franchise is allowed. (30% of current franchisees are owner/operators)

    Expansion Plans
     
    Slumberland Franchise
    Aaron's Sales & Lease Ownership Franchise
    US Expansion No-
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About Slumberland

    Slumberland is a privately held company with 50 years experience in the furniture industry, and over 40 years of franchising experience. Since first opening as a mattress specialty shop in 1967, we have expanded our product mix and grown to 53 corporate and 74 franchise stores across 12 states. We enjoy a strong brand position in the US furniture industry with unbroken consecutive years of growth. Slumberland holds the largest combined market in share in the Central and Midwest United States and is the region’s premier home furnishing retailer.

    Seeking new franchise units in the following states:

    Iowa, Illinois, Indiana, Kansas, Michigan, Minnesota, Missouri, Montana, Nebraska, North Dakota, South Dakota, Wisconsin, Wyoming   


    "Entrepreneur
    #309 in Franchise 500 for 2020.

    About Aaron's Sales & Lease Ownership

    Aaron's Rents offers furnishings such as big screen televisions, couches and refrigerators for rental or purchase at its stores across the United States. R. Charles Loudermilk Sr. began the business in 1955, renting folding chairs he had purchased from an army surplus store for 10 cents a day. Today the company rents items for a few days or weeks, or sells items on 12- to 18-month terms.

    Aaron's Rents began franchising in 1992. The company is publicly traded on NASDAQ.