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Updated RecentlySmoothie King vs Dairy Queen Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Smoothie King vs Dairy Queen including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $269,550 - $845,985 | $1,151,135 - $1,936,655 |
| Franchise Fee | $30,000 | $45,000 |
| Royalty Fee | 6% | 4% |
| Advertising Fee | 3% | 5-6% |
| Year Founded | 1987 | 1940 |
| Year Franchised | 1988 | 1944 |
| Term Of Agreement | 10 years | Varies |
| Term Of Agreement | 10 years | Varies |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/Yes |
| Receivables | No/No | No/Yes |
| Payroll | No/No | No/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 376 hours Classroom Training: 32 hours Additional Training: At existing DQ store |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media | Ad Templates National Media Regional Advertising Social media Email marketing Loyalty program/app |
| Operations |
60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 9
Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 20 - 100 Absentee ownership of franchise is allowed. |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About Smoothie King
Veteran Incentives 20% off franchise fee
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About Dairy Queen
Frozen yogurt producer J.F. McCullough was trying different things with a formula for another solidified dairy item, originating from his conviction that dessert tasted better when it was delicate and served straight from the cooler, not solidified strong. With his formula culminated, McCullough and his child, Alex, persuaded one regarding their clients to hold a starting offer of the new delicate frozen yogurt, and more than 1,600 individuals appeared to attempt it. In light of that underlying achievement, the McCulloughs opened the primary Dairy Queen area in 1940 in Joliet, Illinois. The main stores sold just delicate serve frozen yogurt - in sundaes, bring home pints and quarts, and cones- - however throughout the years, an assortment of dessert treats were added to the menu, for example, banana parts and Dilly Bars. In the 1950s, some Dairy Queens started serving hot sustenance things. Today, stores framework wide have menus that incorporate franks, cheeseburgers and chicken tenders through Dairy Queen's Grill and Chill idea. The organization likewise offers a DQ Treat idea that offers both Dairy Queen's solidified treats and the sister organization's natural product beverages and smoothies.