Martinizing Dry Cleaning vs Lapels Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Martinizing Dry Cleaning vs Lapels including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Martinizing Dry Cleaning Franchise	Lapels Franchise
Investment	$419,650 - $730,525	$86,502 - $710,122
Franchise Fee	$69,500	$20,000 - $30,000
Royalty Fee	6%	5%
Advertising Fee	1%	2%
Year Founded	1949	2000
Year Franchised	1949	2001
Term Of Agreement	20 years	10 years
Term Of Agreement	20 years	10 years
Renewal Fee	$1K	$5K
Business Experience Requirements
	Martinizing Dry Cleaning Franchise	Lapels Franchise
Experience	General business experience	General business experience Customer service skills
Financing Options
	Martinizing Dry Cleaning Franchise	Lapels Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	Yes/No	No/No
Start-up Costs	Yes/No	No/Yes
Equipment	Yes/No	No/Yes
Inventory	Yes/No	No/Yes
Receivables	No/No	No/Yes
Payroll	No/No	No/Yes
Training & Support
	Martinizing Dry Cleaning Franchise	Lapels Franchise
Training	On-The-Job Training: 120 hours Classroom Training: 40 hours Additional Training: At existing franchised plant	One of the greatest reasons for Lapels success is our initial training and ongoing support. We will have you train in our training store and then bring that same trainer out to your store for additional training and support. We will be with you during your soft opening to guide you through the day to day operations. On-The-Job Training: 62 hours Classroom Training: 61 hours
Support	Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform	Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing	Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app	Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations	International franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 4 Absentee ownership of franchise is allowed. (99% of current franchisees are owner/operators)	International franchisees required to buy multiple units/master licenses; 25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)
Expansion Plans
	Martinizing Dry Cleaning Franchise	Lapels Franchise
US Expansion	Yes	Yes
Canada Expansion	No	No
International Expansion	Yes	Yes

Company Overviews

About Martinizing Dry Cleaning

Martinizing Dry Cleaning franchise is well suited for individuals who typically want to develop multiple units. They wish to work on their business rather than in their dry cleaning business
Territory
Single and exclusive multi-unit development areas are available to develop upscale full-service plants, satellite stores, and route service.
Investment
The typical total investment for a Martinizing Dry Cleaning business is $385,000 of which 75% may be financed.
Advantages
You do not need to invent this solid, recession resistant business. We’ve helped hundreds of individuals just like you achieve their dreams in the incredibly stable dry cleaning business.
 Time Frame
The typical time to open your first dry cleaning store after acceptance of your site is 3 to 6 months.
 Financial Requirements
Net worth of $400,000 with liquid assets of $125,000
 Franchisee’s Initial Role
Initially you will manage a few employees (typically 4-5) and focus on providing the ultimate in quality and customer service in growing the business.
 Franchisee’s Long Term Role
Shortly after opening store one you will begin networking within the market and initiate further growth through additional plants, satellite stores, and route services.

About Lapels

A Unique Concept in the Dry Cleaning Industry with a Standardized System from Store to Store
 * Image & Store Design
 * Training and Ongoing Support
 * Tested and Proven Marketing Programs
 * In-store Customer Loyalty Programs
 * A Consistent Customer Experience
 * Hours of Operation
 * Store Operations Manuals
 * Lapels Branded Marketing Materials and Supplies
 * Franchisee Participation is Encouraged
 * Point-of-Sale Computer System
 Lapels Dry Cleaning is a recognized name in dry cleaning. When you own our franchise, you benefit from that name recognition, which helps build your business. Lapels Franchising has built a track record of helping our franchisees grow their businesses. We get you started and provide ongoing support regardless of where you're located or what challenges you face. With a Lapels franchise you are in business for yourself but not by yourself. Our corporate team will be right there working with you to assure your success. In addition, you will be working with other franchisees to compare operational procedures and new strategies along the way. Lapels Dry Cleaning has not only pioneered an innovative dry cleaning store concept but has gone one step further with the establishment of trend setting Quality Control and Wholesaler Liaison positions that are filled by Lapels franchisees, the people at the store level who have day-to-day, hands-on knowledge of what the customer wants.

Veteran Incentives  20% off franchise fee

#394 in Franchise 500 for 2020.