Indigo Joe's vs Denny's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Indigo Joe's vs Denny's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Indigo Joe's Franchise
Denny's Franchise
Investment $1,200,000 - $1,300,000$305,000 - $2,404,695
Franchise Fee $30,000$10,000 - $30,000
Royalty Fee 5%4.5%-7%
Advertising Fee 1.5%3%-3.5%
Year Founded 19941953
Year Franchised 20021984
Term Of Agreement 10 years +1020 years
Term Of Agreement 10 years +1020 years
Renewal Fee $10K$10K for 10 years


Business Experience Requirements
 
Indigo Joe's Franchise
Denny's Franchise
Experience -
  • Industry experience
  • General business experience
  • Operations experience
    		•

    Financing Options
     
    Indigo Joe's Franchise
    Denny's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/NoNo/Yes
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Indigo Joe's Franchise
    Denny's Franchise
    Training

    Prior to the opening of the store, it is essential to successfully complete Indigo Joe's intensive 6-week franchise training program. This program will educate the franchise owner in all aspects of restaurant operations as well as provide him or her with all the necessary tools. Topics that will be covered include customer service, preparation of Indigo Joe's menu items, quality and food portion control, beverage and inventory management, cost control, employee hiring and scheduling, store safety guidelines, management tools and systems, turnover reduction and budgeting and forecasting. Store Opening training is provided for 7 days prior to the opening date and until 7 days after. This training is a more "hands on" approach to managing and successfully running an Indigo Joe's restaurant.

    		On-The-Job Training: 91 hours Classroom Training: 16 hours Additional Training: At existing Denny's restaurants
    Support

    Indigo Joe's provides on-going operational support through their field service representatives

    		Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, Regional advertisingCo-op Advertising Ad Templates National Media Regional Advertising Social media Website development Email marketing Loyalty program/app
    Operations International franchisees required to buy multiple units/master licenses

    Number of employees needed to run franchised unit: 15

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		 44% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 80

    Absentee Ownership Allowed


    Expansion Plans
     
    Indigo Joe's Franchise
    Denny's Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Indigo Joe's

    Indigo Joe's Sports Pub & Restaurant is no average sports bar and grill but most importantly, a family oriented restaurant. It is committed to being the very best place for fans to view their favorite sports teams. Team banners are grouped by conference and region and many customers enjoy the 'coaches wall', which includes customized, autographed pictures of some of the most famous sports figures to date. The franchise allows for multiple revenue opportunities which includes in-store, take out and catering sales. The multiple-unit organization is backed by a franchise training and ongoing support program. The franchise owner will benefit from our Corporate Support Team which will provide the introductory training program, on going support in operations and marketing and advertising. Indigo Joe's understands the importance of Marketing and Advertising in becoming successful and in creating brand recognition. Attention to details keeps the customer happy and encourages him to tell others about his experience. This franchise program allows for multiple revenue opportunities including in-store, take-out and catering sales. The multiple unit organization is backed by franchise training and an ongoing support program.

    About Denny's

    In 1953, Harold Butler opened Danny's Donuts, a Lakewood, California, stand that served coffee and doughnuts 24 hours a day. The following year, the stand grew and its name was changed to Danny's Coffee Shops. Five years later, there were 20 shops in the chain, and the company changed its name to Denny's. Denny's locations serve breakfast, lunch and dinner choices 24 hours a day. Denny's New & Emerging Markets incentive program is designed to help us recruit exceptional new franchisees to seize valuable market share in new & emerging markets. Under the program, new franchisees can save up to $1 million by developing 4 new restaurants in new & emerging markets. The estimated savings include reduced: initial fees, royalty rate, marketing fees, market planning fee, store design fees, NRO training, and MGIP (development fees). With a flexible, cost-effective prototype & best-in-class systems, Denny's is positioned for sustained franchise growth.

    The total investment necessary to begin operation of a Denny’s franchise is from $1,330,525.50 to $2,404,695.50 for a Denny’s Heritage facility; from $305,000 to $826,000 for a nontraditional Denny’s, including The Den; and from $1,025,528.50 to $1,659,695.50 for Denny’s within a Travel Center (these numbers exclude real estate). This includes the initial franchise fee of $10,000 to $30,000 and the New Restaurant Opening fee of $0 to $36,000, for a total of $10,000 to $66,000, which must be paid to the franchisor or affiliate.

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