Mark's Pizzeria vs Capriotti's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mark's Pizzeria vs Capriotti's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Mark's Pizzeria Franchise
Capriotti's Franchise
Investment $125,000 - $150,000$380,000 - $660,413
Franchise Fee $15,000$30,000 - $40,000
Royalty Fee 3%6%-7%
Advertising Fee -3%
Year Founded 19821976
Year Franchised 19951987
Term Of Agreement 15 years-
Term Of Agreement 15 years-
Renewal Fee 1/3 current franchise fee-


Business Experience Requirements

 
Mark's Pizzeria Franchise
Capriotti's Franchise
Experience --

Financing Options

 
Mark's Pizzeria Franchise
Capriotti's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/YesNo/Yes
Start-up Costs No/YesNo/Yes
Equipment No/YesNo/Yes
Inventory No/YesNo/Yes
Receivables No/NoNo/Yes
Payroll No/NoNo/Yes

Training & Support

 
Mark's Pizzeria Franchise
Capriotti's Franchise
Training As neededWithin two months prior to your opening, you will complete the 3 level Capriotti's University training program including on-line training, three weeks of in-store training and one week of classroom offered at our corporate headquarters in Las Vegas, Nevada. Your visit will give you the full flavor of the Capriotti's experience. On-The-Job Training: 270 hours Classroom Training: 49 hours
Support Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluationsPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op advertising, Ad slicks, Regional advertisingCo-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations

Number of employees needed to run franchised unit: 12

Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

-

Expansion Plans

 
Mark's Pizzeria Franchise
Capriotti's Franchise
US Expansion YesYes
Canada Expansion No-
International Expansion YesYes

Company Overviews

About Mark's Pizzeria

The concept and business of Mark's Pizzeria began in 1982 as one of both necessity and inspiration to the founder, Mr. Mark Crane. With 29 restaurants across the Greater Rochester area, we serve up the tastiest pizza, calzones, subs, and wings outside of Italy! We'd like to thank our Rochester customers for voting us as the #1 Best Pizza in Rochester SIX times! For over 35 years, we've been providing delicious, quality food and service with a smile.

Mark's Pizzeria began humbly in 1982 as a small pizza restaurant in Palmyra founded by Mark Crane. Even back then, our goals were to always put customers first and to make sure they left with a smile on their face. As we expanded to Fairport, Victor, Penfield, and other cities across Rochester, quality and service remained ingrained in our culture. We still use fresh dough that's made in-store every day, and natural ingredients you can actually taste. Whether you're ordering a hot sandwich, a loaded bomber sub, or a sheet pizza, you know that you're getting quality ingredients.

At Mark's Pizzeria, we serve great food and treat our customers like family. We're proud to know our regulars, and some of our patrons have been coming to us for decades. Kids always get a free slushy, and everybody gets a taste of our classic Grandma's fried dough with cinnamon sugar; it's our way of saying thank you to the community. Whether you're a first-time visitor or a repeat customer, we'll always provide friendly service with a smile. Stop by today to see the Mark's Pizzeria way of doing things!

On top of that, we're also excited to offer you valuable coupons, redeemable in all locations across the Greater Rochester area. With virtually any order, you instantly qualify for one of our coupons, which you can use when ordering online or when you come to one of our restaurants. Just print out the applicable coupon, or enter the coupon code at checkout! After all, what's better than good food and good company? We can't think of much else, so why not have some of our amazing pizza with your loved ones?

About Capriotti's

No doubt you've already experienced our amazing high-quality sandwiches and friendly customer service. If you're at all like most of our franchise owners, you instantly fell in love with the incredible food and smiling faces. You thought, "Wow! A Capriotti's franchise would be an incredible opportunity!" That it is! There is no better time than NOW to start exploring that opportunity. It is no secret that Capriotti's is different than the competition: Our food is FRESH and of the BEST quality! Our turkey and roast beef are homemade. That's what makes them taste so good! We have a UNIQUE menu with specialty subs that keep customers coming back! We consider our franchise owners to be family and provide ongoing support to make your business successful.

The total investment necessary to begin operation of a Capriotti's restaurant ranges from $380,000 to $660,413. This includes $61,000 that must be paid to the franchisor or affiliate.
If you want development rights, you must pay us a development fee equal to $30,000 (the initial franchise fee for the first Restaurant), plus the $6,000 Development Services Fee for the first Restaurant, plus a deposit of 33% of the initial franchise fee (which is $30,000) for each additional Restaurant you commit to develop. The total investment necessary to begin operation if you acquire development rights (with a minimum required commitment of 3 Capriotti's restaurants) is $390,000 to $670,413. This includes $71,000 that must be paid to the franchisor or affiliate.
Veteran Incentives  15% off franchise fee


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