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Below is an in-depth analysis and side-by-side comparison of Mark's Pizzeria vs Romeo's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $125,000 - $150,000 | $128,000 - $470,500 |
Franchise Fee | $15,000 | $25,000 |
Royalty Fee | 3% | 5% |
Advertising Fee | - | 1-2%co-op 3% local |
Year Founded | 1982 | - |
Year Franchised | 1995 | - |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | 1/3 current franchise fee | - |
Business Experience Requirements |
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Experience | - | We are looking for successful people with a history of business that have the passion to be in the food service industry. Minimally, the following criteria must be met: Single Unit $100,000 in cash or cash equivalents $250,000 in net worth Multi-Unit Development $200,000 in cash or cash equivalents $800,000 net worth Relevant food service operations experience is required by either the potential franchisee or the franchisee's Operating Partner. This is the single most important factor for success. We also require the Operating Partner to have ownership interest in the organization if the franchisee does not have operations experience. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | As needed | The training program is 4-6 weeks. This program will provide the skills and knowledge to become a Romeo's franchisee. Training will occur at one of Romeo's Pizza Training Restaurants and the Home Office in Medina, Ohio. The Romeo's training includes education on the following: Station Training Management Skills Problem Solving People Development Financial Analysis Local Store Marketing Relentless Pursuit of Pizza Perfection |
Support | Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | The Romeo's Executive Team will work to design a program tailored to the specific needs of the potential franchise partner. The potential franchisee and their team will be ready for revenue at the end of the training program. Throughout the process, Romeo's will work with the potential franchisee to complete a business plan. The potential franchisee's team will work with Romeo's franchise development, operations and marketing professionals which will help and assist them in developing, marketing and operating a Romeo's Pizza franchise. |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | The franchisee or a designated Operating Partner will be required to actively manage the day-to-day operations of the business. As such, the franchisee or the designated Operating Partner must live in the area to be developed and possess prior restaurant/retail supervisory experience commensuration with the number of restaurants that are planned for development. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
The concept and business of Mark's Pizzeria began in 1982 as one of both necessity and inspiration to the founder, Mr. Mark Crane. With 29 restaurants across the Greater Rochester area, we serve up the tastiest pizza, calzones, subs, and wings outside of Italy! We'd like to thank our Rochester customers for voting us as the #1 Best Pizza in Rochester SIX times! For over 35 years, we've been providing delicious, quality food and service with a smile.
Mark's Pizzeria began humbly in 1982 as a small pizza restaurant in Palmyra founded by Mark Crane. Even back then, our goals were to always put customers first and to make sure they left with a smile on their face. As we expanded to Fairport, Victor, Penfield, and other cities across Rochester, quality and service remained ingrained in our culture. We still use fresh dough that's made in-store every day, and natural ingredients you can actually taste. Whether you're ordering a hot sandwich, a loaded bomber sub, or a sheet pizza, you know that you're getting quality ingredients.
At Mark's Pizzeria, we serve great food and treat our customers like family. We're proud to know our regulars, and some of our patrons have been coming to us for decades. Kids always get a free slushy, and everybody gets a taste of our classic Grandma's fried dough with cinnamon sugar; it's our way of saying thank you to the community. Whether you're a first-time visitor or a repeat customer, we'll always provide friendly service with a smile. Stop by today to see the Mark's Pizzeria way of doing things!
On top of that, we're also excited to offer you valuable coupons, redeemable in all locations across the Greater Rochester area. With virtually any order, you instantly qualify for one of our coupons, which you can use when ordering online or when you come to one of our restaurants. Just print out the applicable coupon, or enter the coupon code at checkout! After all, what's better than good food and good company? We can't think of much else, so why not have some of our amazing pizza with your loved ones?