Wetzel's Pretzels vs Cookies By Design/Cookie Bouquet Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wetzel's Pretzels vs Cookies By Design/Cookie Bouquet including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Wetzel's Pretzels Franchise
Cookies By Design/Cookie Bouquet Franchise
Investment $126,600 - $405,850$90,000 - $180,000
Franchise Fee $35,000$25,000
Royalty Fee 7%6%
Advertising Fee 1%-
Year Founded 19941983
Year Franchised 19961987
Term Of Agreement 10 years5 years
Term Of Agreement 10 years5 years
Renewal Fee -25% of initial fee


Business Experience Requirements
 
Wetzel's Pretzels Franchise
Cookies By Design/Cookie Bouquet Franchise
Experience
  • General business experience

  • General business experience
  • Marketing skills
    		•

    Financing Options
     
    Wetzel's Pretzels Franchise
    Cookies By Design/Cookie Bouquet Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment Yes/YesNo/No
    Inventory No/YesNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Wetzel's Pretzels Franchise
    Cookies By Design/Cookie Bouquet Franchise
    Training On-The-Job Training: 40 hours Classroom Training: 40 hours -
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform Newsletter, Meetings, Toll-free phone line, Internet, Field operations/evaluations
    Marketing Ad Templates Social media SEO Email marketing Loyalty program/app Ad slicks, National media
    Operations 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    		 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 5

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    Wetzel's Pretzels Franchise
    Cookies By Design/Cookie Bouquet Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About Wetzel's Pretzels

    Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
    In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
    Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.

    Popular products:
    Pretzels, consisting of several different flavors
    Frozen Lemonade, sold in a variety of flavors.
    Frozen Granita, a frozen version of the Italian dessert
     
    The franchisor offers 3 franchise programs:
    1. A single Wetzel's Pretzels Bakery. The total investment necessary to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950 to $405,850. This includes approximately between $42,350 and $50,750 that must be paid to the franchisor. If Wetzel's Pretzels grants you a license to operate a Remote Mobile Unit under a Remote Mobile Unit Addendum to your Franchise Agreement, you will also pay it a fee of $5,000 for a Remote Mobile Unit.
    2. Multiple Wetzel's Pretzels Bakeries within a defined area pursuant to a Multi-Unit Development Agreement. There is an initial development fee of $15,000 multiplied by the number of Bakeries which you must open, plus the balance of the initial franchise fee ($20,000) for your first Franchise Agreement. You will pay an initial franchise fee of $35,000 for each Bakery ($22,500 for a second Bakery in the same mall). However, the franchisor will credit the development fee against the initial franchise fees (at the rate of $15,000 for the second and each subsequent Franchise Agreement).
    3. A single Wetzel's Pretzels Concession Truck or Trailer. The total investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This includes approximately between $9,000 and $14,750 that must be paid to the franchisor.
    "Entrepreneur
    #497 in Franchise 500 for 2020.








    About Cookies By Design/Cookie Bouquet

    When she lost her job, single mother Gwen Willhite had to figure out what to do next. Combining two traditional gifts'flowers and sweets'Willhite developed a new business: Cookies by Design/Cookie Bouquet. Each bouquet was arranged with custom-molded, hand-decorated sugar and cinnamon brown sugar cookies in baskets for all holidays and occasions. The company, which Willhite started in her home, soon grew into a chain of shops that began franchising in 1987. Within 10 years, Cookies by Design/Cookie Bouquet had grown to more than 175 shops in 115 cities across the United States.

    Cookies by Design offers a low entry cost and scalable confectionery bakery franchise featuring custom hand decorated cookie bouquets, gourmet cookies, cupcakes and confectionery treats. For over 30 years, Cookies by Design has been delighting people across the US with a unique and delicious gifting alternative to flowers.Our ability to create custom cookie bouquet designs with a personalized message as well as provide local hand delivery set us apart. Our customers are thrilled with
    Cookies by Design’s ease of service and creativity that delivers their gift with a personal touch. We love being a part of people celebrations, special occasions and life events. From start to finish our cookie bouquets are all hand crafted using our sugar cookie dough, cinnamon brown sugar dough recipes and signature icing creating an unforgettable, tasty work of art. With over 300 unique cookie cutter shapes and thousands of design options Cookies by Design’s potential to deliver gift items that are unique, special & memorable are limitless. Cookies by Design has incorporated the business of gifting with the love of baked goods into one successful franchise. Combining the local bakery retail shop offering personalized gifts and local hand delivery with the cookiesbydesign.com online ordering site, gives each location has a national selling reach with a neighborhood delivery touch.