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Updated RecentlyWetzel's Pretzels Franchise
Hand-rolled soft pretzels
Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.
Frozen Lemonade, sold in a variety of flavors.
Frozen Granita, a frozen version of the Italian dessert
- A single Wetzel's Pretzels Bakery. The total investment necessary
to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950
to $405,850. This includes approximately between $42,350 and $50,750
that must be paid to the franchisor. If Wetzel's Pretzels grants you a
license to operate a Remote Mobile Unit under a Remote Mobile Unit
Addendum to your Franchise Agreement, you will also pay it a fee of
$5,000 for a Remote Mobile Unit. - Multiple Wetzel's Pretzels Bakeries within a defined area pursuant
to a Multi-Unit Development Agreement. There is an initial development
fee of $15,000 multiplied by the number of Bakeries which you must open,
plus the balance of the initial franchise fee ($20,000) for your first
Franchise Agreement. You will pay an initial franchise fee of $35,000
for each Bakery ($22,500 for a second Bakery in the same mall). However,
the franchisor will credit the development fee against the initial
franchise fees (at the rate of $15,000 for the second and each
subsequent Franchise Agreement). - A single Wetzel's Pretzels Concession Truck or Trailer. The total
investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This
includes approximately between $9,000 and $14,750 that must be paid to
the franchisor.
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How much does it cost to open a Wetzel's Pretzels Franchise?
The investment required to open a Wetzel's Pretzels Franchise is between $126,600-$405,850. There is an initial franchise fee of $35,000 which grants you the license to run a business under the Wetzel's Pretzels name.
Individual Unit Costs
- Initial Investment:
$126,600-$405,850 - Initial Franchise Fee:
$35,000 - Royalty Fee:
7% - Advertising Fee:
1% - Term of Agreement:
10 years
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Wetzel's Pretzels News & Press Releases
When did Wetzel's Pretzels start Franchising? 1996
United States: Nationwide
International: Worldwide
| Expense | In-House | Third Party |
|---|---|---|
| Franchise Fee | No | Yes |
| Startup Costs | No | Yes |
| Equipment | Yes | Yes |
| Inventory | No | Yes |
| Accounts Receivable | No | No |
| Payroll | No | No |
Training
On-The-Job Training: 40 hours
Classroom Training: 40 hours
Support
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Security/Safety Procedures
Field Operations
Site Selection
Franchisee Intranet Platform
Marketing
Ad Templates
Social media
SEO
Email marketing
Loyalty program/app
20% of all franchisees own more than one unit
Number of employees needed to run franchised unit: 10
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)
Business Experience:
To calculate how much income a franchise owner can do at Wetzel's Pretzels Franchise, may vary on factors like location, size etc., On the other side as a business owner your goals to maintain the quality of service while streaming sales high and expenses low. As any other franchise may include rent/mortgage, staffing/family, inventory supplies, utilities, administrative costs vise vera. Location to location and seasons the months costs may vary. Most franchises start up costs are typically fixed and they will cover most of the initial operating costs like signage, furniture, decoration and renovations.
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Wetzel's Pretzels
Wetzel's Pretzels
35 Hugus Alley., #300
Pasadena,
CA
91103
