Wetzel's Pretzels Franchise

Hand-rolled soft pretzels

Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.

In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.

Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.

Popular products:

Pretzels, consisting of several different flavors

Frozen Lemonade, sold in a variety of flavors.

Frozen Granita, a frozen version of the Italian dessert

The franchisor offers 3 franchise programs:
  1. A single Wetzel's Pretzels Bakery. The total investment necessary
    to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950
    to $405,850. This includes approximately between $42,350 and $50,750
    that must be paid to the franchisor. If Wetzel's Pretzels grants you a
    license to operate a Remote Mobile Unit under a Remote Mobile Unit
    Addendum to your Franchise Agreement, you will also pay it a fee of
    $5,000 for a Remote Mobile Unit.
  2. Multiple Wetzel's Pretzels Bakeries within a defined area pursuant
    to a Multi-Unit Development Agreement. There is an initial development
    fee of $15,000 multiplied by the number of Bakeries which you must open,
    plus the balance of the initial franchise fee ($20,000) for your first
    Franchise Agreement. You will pay an initial franchise fee of $35,000
    for each Bakery ($22,500 for a second Bakery in the same mall). However,
    the franchisor will credit the development fee against the initial
    franchise fees (at the rate of $15,000 for the second and each
    subsequent Franchise Agreement).
  3. A single Wetzel's Pretzels Concession Truck or Trailer. The total
    investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This
    includes approximately between $9,000 and $14,750 that must be paid to
    the franchisor.

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Please Note: The operators of Wetzel's Pretzels, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official Wetzel's Pretzels website.

How much does it cost to open a Wetzel's Pretzels Franchise?

The investment required to open a Wetzel's Pretzels Franchise is between $126,600-$405,850. There is an initial franchise fee of $35,000 which grants you the license to run a business under the Wetzel's Pretzels name.

Individual Unit Costs

  • Initial Investment:
  • Initial Franchise Fee:
  • Royalty Fee:
  • Advertising Fee:
  • Term of Agreement:
    10 years

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Wetzel's Pretzels News & Press Releases

When did the first Wetzel's Pretzels open? 1994
When did Wetzel's Pretzels start Franchising? 1996

United States: Nationwide

International: Worldwide

Expense In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment Yes Yes
Inventory No Yes
Accounts Receivable No No
Payroll No No


On-The-Job Training: 40 hours
Classroom Training: 40 hours

Toll-Free Line
Grand Opening
Security/Safety Procedures
Field Operations
Site Selection
Franchisee Intranet Platform

Ad Templates
Social media
Email marketing
Loyalty program/app

20% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 10

Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Business Experience:

  • General business experience

  • To calculate how much income a franchise owner can do at Wetzel's Pretzels Franchise, may vary on factors like location, size etc., On the other side as a business owner your goals to maintain the quality of service while streaming sales high and expenses low. As any other franchise may include rent/mortgage, staffing/family, inventory supplies, utilities, administrative costs vise vera. Location to location and seasons the months costs may vary. Most franchises start up costs are typically fixed and they will cover most of the initial operating costs like signage, furniture, decoration and renovations.

    Listing Tags

    wetzels pretzels, fast food
    Wetzel's Pretzels Franchise Opportunity viewed 22824 times by investors.

    Legal Disclaimer: This information is not a franchise offering for Wetzel's Pretzels and should not be construed as such. The Franchise Mall makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing a Wetzel's Pretzels franchise opportunity, review that franchise's Franchise Disclosure Document (FDD) with an attorney and accountant.

    Wetzel's Pretzels

    Wetzel's Pretzels

    Wetzel's Pretzels
    35 Hugus Alley., #300
    Pasadena, CA


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