Wetzel's Pretzels Cost Comparisons

About Wetzel's Pretzels

Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.

Popular products:
Pretzels, consisting of several different flavors
Frozen Lemonade, sold in a variety of flavors.
Frozen Granita, a frozen version of the Italian dessert
 
The franchisor offers 3 franchise programs:
  1. A single Wetzel's Pretzels Bakery. The total investment necessary to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950 to $405,850. This includes approximately between $42,350 and $50,750 that must be paid to the franchisor. If Wetzel's Pretzels grants you a license to operate a Remote Mobile Unit under a Remote Mobile Unit Addendum to your Franchise Agreement, you will also pay it a fee of $5,000 for a Remote Mobile Unit.
  2. Multiple Wetzel's Pretzels Bakeries within a defined area pursuant to a Multi-Unit Development Agreement. There is an initial development fee of $15,000 multiplied by the number of Bakeries which you must open, plus the balance of the initial franchise fee ($20,000) for your first Franchise Agreement. You will pay an initial franchise fee of $35,000 for each Bakery ($22,500 for a second Bakery in the same mall). However, the franchisor will credit the development fee against the initial franchise fees (at the rate of $15,000 for the second and each subsequent Franchise Agreement).
  3. A single Wetzel's Pretzels Concession Truck or Trailer. The total investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This includes approximately between $9,000 and $14,750 that must be paid to the franchisor.
"Entrepreneur
#497 in Franchise 500 for 2020.








Baked Goods Franchise Opportunities

Below is a quick comparison of Wetzel's Pretzels against other Baked Goods franchises and business opportunities. For an in depth comparison of Wetzel's Pretzels with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.

Franchise Franchise Fee Royalty Advertising Fee Development Costs
A Grande Finale $35,000-$60,000 5%-6% 2% local 1% corp. $125,938-$237,750
Arizona Bread Company $25,000 5% $149,000-$341,500
Atlanta Bread Company $40,000 5% $629,700-$806,300
Auntie Anne's Hand-Rolled Soft Pretzels $30,000 7% 1% $98,350-$445,000
Bagel Bagel $20,000-$25,000 5% 2% $170,000-$425,000
bagel BAR, The $32,000 5% 2% $240,000-$320,000
Baldinos Giant Jersey Subs $10,000 4.5% 0.5% $100,000-$200,000
bb's Coffee and Muffins $26,000 7% $145,000-$280,000
Beard Papa's Sweets Cafe $47,500-$57,500 5% $159,000-$475,000
BeaverTails $30,000 5% 3% $15,000-$500,000
Ben's Soft Pretzels $30,000 6% 1.5% $107,200-$339,500
Between Rounds Bakery Sandwich Cafe $22,500-$25,000 5% -7% up to 2% $313,000-$416,000
Big Apple Bagels $25,000 5% 3% $298,000-$405,000
Big Dad's Pies N/A $220,000-$250,000
Blue Chip Cookies Drive N/A $11,000-$15,000
Bountiful Bread $37,500 $750,000-$1,200,000
Bread Basket $20,000 $172,400-$294,450
Bread Poets Baking Company $24,000 4% $166,000-$259,000
Breadsmith $30,000 7% - 5% $380,250-$454,750
Bru-Go's Take-N-Bake Pizza Company $19,500 4-5% $76,200-$137,950
Bruegger's $30,000 5% $389,600-$591,600
Cheesecake Shop, The N/A 9% 2% $150,000-$700,000
Chock full o' Nuts $3,000-$20,000 5% $272,500-$425,900
CHURROMANIA $30,000 8% $135,000-$335,000
Cindy's Cinnamon Rolls $25,000 5% $69,000-$130,500
Cinnabon $30,000 6% 1.5% $23,100-$430,900
Cinnaholic $35,000 5% 2% $178,000-$308,500
Cinnamon City $25,000 6% $79,900-$119,900
Cinnzeo $15,000 7% $214,000-$621,000
COBS Bread $25,000 7% 3% $400,000-$750,000
Coffee Time Donuts $25,000 5% $210,000-$395,000
Cookie Advantage $25,000 5%--3% $75,000-$100,000
Cookie Factory Bakery $15,000 5% $98,000-$237,500
Cookie Man N/A 0 $250,000
Cookies By Design/Cookie Bouquet $25,000 6% $90,000-$180,000
Corner Bakery Cafe $25,000 5% $854,000-$2,375,000
Croissant Plus $30,000-$40,000 $175,000-$500,000
Crumb & Get It Cookie Co. $30,000 6% 2% $128,700-$178,500
Cupcakes $50,000 $267,500-$381,000
Dixie Cream $25,000 6% $196,000-$413,000
Don Pan Bakeries $35,000-$58,750 6% 2% $150,000-$800,000
Donut Baker, The $20,000 6% 2%local +2%Nat'l $68,000-$150,000
Donut King $55,000 7% 3% $295,000-$340,000
Dreamy Donuts $60,000 7% 3% $300,000-$400,000
Duck Donuts $30,000 5% 2% $348,350-$568,000
Dunkin' $40,000-$90,000 5.9% 5% $199,700-$1,688,200
Erik's DeliCafe $35,000 5% $303,500-$521,600
Factory Donuts $20,000 5% 2.5% $213,300-$341,300
Fractured Prune, The $27,500 5% 1% $143,950-$270,450
Frullati Cafe & Bakery $30,000 6% $145,900-$446,000
GFG Bakery-Cafe $25,000 $187,100-$1,311,000
Gigi's Cupcakes $35,000 5% 2.5% $226,700-$425,500
Grand Traverse $25,000 5% $400,000-$500,000
Great American Bagel $20,000 4% 2% $230,000-$300,000
Great American Cookie Company $15,000-$35,000 6% 1.5% $177,700-$476,135
Great Canadian Bagel $20,000 $85,000-$350,000
Great Harvest $35,000 5% 2.5% $69,613-$704,873
Honey Dew Donuts $35,000 $125,000-$400,000
House of Bread $35,000 6% $157,000-$347,000
Hurts Donut Company $35,000 7% 2% $553,000-$1,076,000
Insomnia Cookies $25,000 6% $65,600-$111,400
Jo to Go $25,000 7% $82,500-$786,000
Joey Bag a Donuts $30,000 5% 1% $207,700-$587,800
Just Fresh $25,000 5% $475,000-$650,000
Kettleman's Bagel $25,000 6% $300,000-$450,000
Krispy Kreme $12,500-$25,000 4.5% 1.5% $200,500-$4,115,000
LaMar's Donuts $28,500 5% $288,500-$366,500
Le Macaron French Pastries $45,000 6% 0.5% $131,500-$361,500
Lee's Sandwiches $35,000-$75,000 6.9% 2%local +2%Nat'l $235,830-$1,830,000
Lox of Bagels $19,000 $135,000-$165,000
Michel's Baguette $40,000 $350,000-$800,000
Mister Donut $34,500-$41,400 5% 3% $480,000-$620,000
Mrs. Fields $30,000 6% $166,806-$410,500
Mrs. Powell's Bakery Eatery $25,000 5% 3% $125,000-$160,000
Muffin Break N/A $195,000-$245,000
Muffins Plus $30,000-$40,000 $175,000-$500,000
My Favorite Muffin $25,000 5% 3% $104,500-$405,000
Nestle Toll House Cafe by Chip $30,000 6% 1.5% $43,900-$499,100
Nothing Bundt Cakes $35,000 5% 4% $431,587-$600,387
NYC Bagel & Sandwich Shop $29,500 5% $300 - $600 $119,000-$208,000
Original Cupcakes $50,000 $267,500-$381,000
Panera Bread/Saint Louis Bread Company $35,000 5% $1,010,985-$2,252,846
Paradise Bakery & Cafe $40,000 5% $480,000-$1,205,000
Paris Baguette $50,000 3% - 5% 1% $719,271-$1,401,546
Peace, Love & Little Donuts $40,000 6% 1% $121,200-$235,100
Quack Daddy Donuts $50,000 $236,200-$333,000
Ricky's Candy, Cones & Chaos $30,000 5% $378,500-$563,800
Rise'n Roll $95,000 3% 1% $485,500-$1,597,000
Robins Donuts $25,000 $325,000
Saint Cinnamon $25,000 6% $144,100-$264,700
San Francisco Bread Company $35,000 5% $370,000-$450,000
Shipley Do-Nuts $35,000-$50,000 5% $410,000-$771,500
Smallcakes A Cupcakery $30,000 3% $70,000-$120,000
Southern Maid Donuts $5,000 $64,000-$227,000
Sprinkles Cupcakes N/A $576,000-$1,075,000
Subs Plus $12,000 $140,000-$170,000
T.J. Cinnamons $5,000 Varies $22,100-$39,200
Treats $25,000 7% 1% $121,000-$260,000
UCBC Bagels $29,900 5% 2% $182,900-$433,900
Waffle Cabin $17,500 5% of Gross Sales $117,700-$301,100
We're Rolling Pretzel Company $15,000 5% 2% $91,000-$223,000
WOOPS! $15,000-$25,000 4% $58,875-$390,675
Yummy Cupcakes $35,000 5% 1% $185,679-$325,665