Wetzel's Pretzels vs My Favorite Muffin Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wetzel's Pretzels vs My Favorite Muffin including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Wetzel's Pretzels Franchise
My Favorite Muffin Franchise
Investment $126,600 - $405,850$104,500 - $405,000
Franchise Fee $35,000$25,000
Royalty Fee 7%5%
Advertising Fee 1%3%
Year Founded 19941987
Year Franchised 19961988
Term Of Agreement 10 years10 years +10
Term Of Agreement 10 years10 years +10
Renewal Fee --


Business Experience Requirements
 
Wetzel's Pretzels Franchise
My Favorite Muffin Franchise
Experience
  • General business experience
    		• -

    Financing Options
     
    Wetzel's Pretzels Franchise
    My Favorite Muffin Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/Yes
    Start-up Costs No/Yes-/-
    Equipment Yes/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Wetzel's Pretzels Franchise
    My Favorite Muffin Franchise
    Training On-The-Job Training: 40 hours Classroom Training: 40 hours Our Training Sets Your Business Apart! Our goal is to help you achieve excellence in every aspect of your business. Towards that ambitious goal, you and your key personnel will receive intensive training that covers all areas of the operation. Our training program, comprised of hands-on learning in our company-owned location and classroom instruction includes:
  • Day-to-day restaurant operations
  • Hiring, training, and retaining good employees
  • Maintaining financial controls
  • Orientation to your Marketing team that will coordinate your local advertising
  • Operational training at your location as you open
    • Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform Our Support Sets Your Business Apart! As a franchisor, BAB Systems, Inc. has always focused heavily on the level of support it provides to its franchisees and the importance of open lines of communication to foster strong franchisee relationships. Franchisees know they can count on us to watch our position within the industry and do what it takes to keep up with ever-changing consumer preferences and innovations in franchise support. Of course, since the first franchise, technological advancements have changed the face of franchising. Accordingly, as its product offering has evolved, so has its franchise support program, which now includes an exclusive franchise intranet web site. As a BAB Systems, Inc. franchisee, you'll receive guidance and assistance with the key steps involved in getting your new business up and running. Pre-opening support includes:
  • Site selection assistance.
  • Restaurant layout and design.
  • Coordination with national and regional suppliers.
  • Equipment, merchandise and services at negotiated rates.
  • Grand Opening marketing campaign.
  • Full seasonal marketing strategies, complete with compact disc for local production of advertising and other marketing materials.
  • E-Mail subscription program, through which participating franchisees are kept informed up to the minute on important breaking news as well as surveyed for their feedback.
  • A password-protected BAB Franchisee Intranet featuring a download center, on-line sales reporting, resource center and trading post. The BAB Systems, Inc. franchise program is designed to help franchise owners reach their individual growth potential. Whether you are interested in owning one or several BAB Systems, Inc. stores, we'll work with you to determine the growth options that are right for you.
    		•
    Marketing Ad Templates Social media SEO Email marketing Loyalty program/app -
    Operations 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    		Average Number of Employees: 3 Full-time, 11 Part-time

    Passive Ownership: Allowed, But Discouraged

    Expansion Plans
     
    Wetzel's Pretzels Franchise
    My Favorite Muffin Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion YesYes

    Company Overviews

    About Wetzel's Pretzels

    Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
    In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
    Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.

    Popular products:
    Pretzels, consisting of several different flavors
    Frozen Lemonade, sold in a variety of flavors.
    Frozen Granita, a frozen version of the Italian dessert
     
    The franchisor offers 3 franchise programs:
    1. A single Wetzel's Pretzels Bakery. The total investment necessary to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950 to $405,850. This includes approximately between $42,350 and $50,750 that must be paid to the franchisor. If Wetzel's Pretzels grants you a license to operate a Remote Mobile Unit under a Remote Mobile Unit Addendum to your Franchise Agreement, you will also pay it a fee of $5,000 for a Remote Mobile Unit.
    2. Multiple Wetzel's Pretzels Bakeries within a defined area pursuant to a Multi-Unit Development Agreement. There is an initial development fee of $15,000 multiplied by the number of Bakeries which you must open, plus the balance of the initial franchise fee ($20,000) for your first Franchise Agreement. You will pay an initial franchise fee of $35,000 for each Bakery ($22,500 for a second Bakery in the same mall). However, the franchisor will credit the development fee against the initial franchise fees (at the rate of $15,000 for the second and each subsequent Franchise Agreement).
    3. A single Wetzel's Pretzels Concession Truck or Trailer. The total investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This includes approximately between $9,000 and $14,750 that must be paid to the franchisor.
    "Entrepreneur
    #497 in Franchise 500 for 2020.








    About My Favorite Muffin

    There's More In Store Than Ever Before! "Our success begins with fresh, made-from-scratch, premium bakery and baked goods...bagels, breads, muffins, and more. And, because the majority of our restaurants are both manufacturing and retail units, we have a streamlined distribution and operating system. Our unique approach in offering fresh, made-from-scratch food to our customers - coupled with a low initial investment level - is a formula for success. Success from scratch that is..." -- Michael W. Evans President and Chief Executive Officer Since 1993, BAB, Inc. has grown into a nationally-known franchisor of a restaurant concept with complementary products, a reasonable investment level, and an inherent competitive advantage as the low-cost producer in our segment. "We hope you will enjoy browsing our web site for more information about our business, the strength of our franchise organization, specialty holiday and year-round gift-giving opportunities, and investment opportunities. Today and always at BAB...there is more in store than ever before!" As a MY FAVORITE MUFFIN franchisee, you get to create and sell over 300 varieties of our special muffins in both regular and fat-free varieties. Where applicable, you can add BIG APPLE BAGELS and BREWSTER'S COFFEE to complement your wonderful muffins.

    The total initial investment necessary to begin operation of your first BAB Production Store ranges from $298,000 - $405,000, including $32,500 you must pay the franchisor or its affiliates.
    The total initial investment necessary to begin operation of your first BAB Satellite Store ranges from $104,250 - $283,000, including $18,000 you must pay the franchisor or its affiliates.
    The total investment necessary to begin operation of your franchised BAB Area Development business is from $45,000 to $205,000, all of which you must pay the franchisor. That investment is in addition to the initial investment for your BAB Store. Under the Area Development Agreement, you must open a minimum of 2 BAB Stores.