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Updated RecentlyWetzel's Pretzels vs Dreamy Donuts Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wetzel's Pretzels vs Dreamy Donuts including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $126,600 - $405,850 | $300,000 - $400,000 |
| Franchise Fee | $35,000 | $60,000 |
| Royalty Fee | 7% | 7% |
| Advertising Fee | 1% | 3% |
| Year Founded | 1994 | - |
| Year Franchised | 1996 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Whilst experience in the food retail industry will be looked upon favourably, formal experience is not always necessary, as our comprehensive training program is designed to prepare you for running the business operation. What matters most to us; is that our franchisees share the same passion and enthusiasm for the Dreamy Donuts business that we do. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | Yes/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 40 hours Classroom Training: 40 hours | - |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
| Marketing | Ad Templates Social media SEO Email marketing Loyalty program/app | - |
| Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)
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Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Wetzel's Pretzels
Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.
Popular products:
Pretzels, consisting of several different flavors
Frozen Lemonade, sold in a variety of flavors.
Frozen Granita, a frozen version of the Italian dessert
Frozen Lemonade, sold in a variety of flavors.
Frozen Granita, a frozen version of the Italian dessert
- A single Wetzel's Pretzels Bakery. The total investment necessary to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950 to $405,850. This includes approximately between $42,350 and $50,750 that must be paid to the franchisor. If Wetzel's Pretzels grants you a license to operate a Remote Mobile Unit under a Remote Mobile Unit Addendum to your Franchise Agreement, you will also pay it a fee of $5,000 for a Remote Mobile Unit.
- Multiple Wetzel's Pretzels Bakeries within a defined area pursuant to a Multi-Unit Development Agreement. There is an initial development fee of $15,000 multiplied by the number of Bakeries which you must open, plus the balance of the initial franchise fee ($20,000) for your first Franchise Agreement. You will pay an initial franchise fee of $35,000 for each Bakery ($22,500 for a second Bakery in the same mall). However, the franchisor will credit the development fee against the initial franchise fees (at the rate of $15,000 for the second and each subsequent Franchise Agreement).
- A single Wetzel's Pretzels Concession Truck or Trailer. The total investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This includes approximately between $9,000 and $14,750 that must be paid to the franchisor.
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About Dreamy Donuts
Since 2006, The Dreamy Donuts business is a premium donut and coffee franchise operation with stores in Australia and New Zealand and with a view to the world.
We take pride in using the finest ingredients throughout our entire Dreamy Donuts range to make sure we are able to create what we consider to be the best tasting donuts possible. We also have our own premium Dreamy Donuts blend of coffee, delicious cold beverages and can provide donut cakes for special occasions.
There are two things that we never compromise on; quality product and exceptional customer service standards.
The Dreamy Donuts business has become a fast growing franchise in a relative short time. This is not surprising given the demand for our gourmet donut flavours, high quality product and dedication to great customer service. Our success can also be attributed to the hard work and dedication of the 'Dream Team', made up of our staff, our franchisees and their team members.
All Dreamy Donuts franchisees have access to a complete franchise system which comprises site selection, development, fit out and training combined with ongoing management, marketing, operational and other support.
The future looks bright for the Dreamy Donuts business as we grow within Australia and overseas.
As of 2015, Dreamy Donuts had 15 stores throughout Australia and New Zealand.