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Updated RecentlyWetzel's Pretzels vs Bread Poets Baking Company Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wetzel's Pretzels vs Bread Poets Baking Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $126,600 - $405,850 | $166,000 - $259,000 |
| Franchise Fee | $35,000 | $24,000 |
| Royalty Fee | 7% | 4% |
| Advertising Fee | 1% | - |
| Year Founded | 1994 | - |
| Year Franchised | 1996 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | Yes/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 40 hours Classroom Training: 40 hours | - |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
| Marketing | Ad Templates Social media SEO Email marketing Loyalty program/app | - |
| Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)
| - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Wetzel's Pretzels
Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.
Frozen Lemonade, sold in a variety of flavors.
Frozen Granita, a frozen version of the Italian dessert
- A single Wetzel's Pretzels Bakery. The total investment necessary to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950 to $405,850. This includes approximately between $42,350 and $50,750 that must be paid to the franchisor. If Wetzel's Pretzels grants you a license to operate a Remote Mobile Unit under a Remote Mobile Unit Addendum to your Franchise Agreement, you will also pay it a fee of $5,000 for a Remote Mobile Unit.
- Multiple Wetzel's Pretzels Bakeries within a defined area pursuant to a Multi-Unit Development Agreement. There is an initial development fee of $15,000 multiplied by the number of Bakeries which you must open, plus the balance of the initial franchise fee ($20,000) for your first Franchise Agreement. You will pay an initial franchise fee of $35,000 for each Bakery ($22,500 for a second Bakery in the same mall). However, the franchisor will credit the development fee against the initial franchise fees (at the rate of $15,000 for the second and each subsequent Franchise Agreement).
- A single Wetzel's Pretzels Concession Truck or Trailer. The total investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This includes approximately between $9,000 and $14,750 that must be paid to the franchisor.
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About Bread Poets Baking Company
Thank you for your interest in opening a Bread Poets. Whether you want to "roll” in the dough or just make lots of bread - Bread Poets offers a turn-key system for you to realize the American dream.
Bread Poets provides a unique opportunity to make an incredible tangible product and immediately see the fruits of your labor. Sure it’s hard work but having been in this business for almost 15 years, we can honestly say that it is extremely gratifying!
We take the franchising end of our business very seriously and are committed to giving our franchisees all the tools necessary to succeed. However, with any business venture, the recipe for success falls squarely on the shoulders of the individuals running each location. There’s an old adage in the franchise business: "You’re in business for yourself but not by yourself”. Therein lies the strength of a franchise system. We’ve been through many hardships, constantly refined our systems and recipes, and basically know this business inside and out. You not only invest in the name Bread Poets and our products, but you benefit from the lessons we’ve already learned - giving you the advantage to hit the ground running with a tried and true system that works and a product that will simply amaze your customers!
We hope you’ve had the chance to visit Bread Poets - soaking in the atmosphere of busy bakers hoppin’ around the bakery to an upbeat melody as the fresh bread is being pulled from the oven. The sight, the sound, the smell and the taste leave an indelible impression on all who walk through our doors. The products are unique only to us and the chatter at the bread board affirms that there is nothing quite like Bread Poets bread.
If you should be among the chosen to open a Bread Poets you will spend time in our Bismarck location learning how to run a bakery - from doing the doughs, to baking, to customer service up at the counter. We will cover it all. There will also be office training that covers bookkeeping, recordkeeping, ordering and staffing.