Wetzel's Pretzels vs Arizona Bread Company Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wetzel's Pretzels vs Arizona Bread Company including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Wetzel's Pretzels Franchise	Arizona Bread Company Franchise
Investment	$126,600 - $405,850	$149,000 - $341,500
Franchise Fee	$35,000	$25,000
Royalty Fee	7%	5%
Advertising Fee	1%	-
Year Founded	1994	1994
Year Franchised	1996	2002
Term Of Agreement	10 years	20 years
Term Of Agreement	10 years	20 years
Renewal Fee	-	1/2 of current franchise fee
Business Experience Requirements
	Wetzel's Pretzels Franchise	Arizona Bread Company Franchise
Experience	General business experience	Management skills
Financing Options
	Wetzel's Pretzels Franchise	Arizona Bread Company Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/Yes	No/Yes
Start-up Costs	No/Yes	No/Yes
Equipment	Yes/Yes	No/Yes
Inventory	No/Yes	No/Yes
Receivables	No/No	No/Yes
Payroll	No/No	No/Yes
Training & Support
	Wetzel's Pretzels Franchise	Arizona Bread Company Franchise
Training	On-The-Job Training: 40 hours Classroom Training: 40 hours	-
Support	Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform	Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing	Ad Templates Social media SEO Email marketing Loyalty program/app	Co-op advertising, Ad slicks, Regional advertising
Operations	20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)	Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 13 - 15 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)
Expansion Plans
	Wetzel's Pretzels Franchise	Arizona Bread Company Franchise
US Expansion	Yes	-
Canada Expansion	No	No
International Expansion	Yes	No

Company Overviews

About Wetzel's Pretzels

Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.

The franchisor offers 3 franchise programs:

1. A single Wetzel's Pretzels Bakery. The total investment necessary to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950 to $405,850. This includes approximately between $42,350 and $50,750 that must be paid to the franchisor. If Wetzel's Pretzels grants you a license to operate a Remote Mobile Unit under a Remote Mobile Unit Addendum to your Franchise Agreement, you will also pay it a fee of $5,000 for a Remote Mobile Unit.
2. Multiple Wetzel's Pretzels Bakeries within a defined area pursuant to a Multi-Unit Development Agreement. There is an initial development fee of $15,000 multiplied by the number of Bakeries which you must open, plus the balance of the initial franchise fee ($20,000) for your first Franchise Agreement. You will pay an initial franchise fee of $35,000 for each Bakery ($22,500 for a second Bakery in the same mall). However, the franchisor will credit the development fee against the initial franchise fees (at the rate of $15,000 for the second and each subsequent Franchise Agreement).
3. A single Wetzel's Pretzels Concession Truck or Trailer. The total investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This includes approximately between $9,000 and $14,750 that must be paid to the franchisor.

About Arizona Bread Company

The Arizona Bread Company began in 1994 and immediately established itself as the premier bakery/cafe in Scottsdale Arizona.

We are a fast casual artisan bakery offering breads, made from scratch soups, gourmet sandwiches and desserts in an engaging environment and featuring award-winning food. Arizona Bread Company uses only the freshest ingredients using no preservatives, additives, bases or conditioners. Every sandwich is prepared to order so it is served at its freshest. We have evolved into a rather unique niche offering alternatives to traditional fast food concepts.

Arizona Bread has consistently been recognized as the premier purveyor of quality breads in the Metro Phoenix Area since 1994 as evidenced by our numerous awards and customer loyalty base.

The Arizona Bread Company produces natural breads and does not use any additives, bases, conditioners or preservatives as many bakeries do. Many of our bread products contain zero fat.